Gift Card Purchasing Will Stay Steady, Continue Shifting Online. Almost three-quarters of US consumers plan to purchase the same number of gift cards in 2022 as in 2021, according to an October 2021 Fiserv survey. People have been opting for gift cards due to supply chain concerns. They will shift toward buying digital rather than physical gift cards in 2022 as use stays steady.

Kindle books, gift cards, pet food, shoes, and nutritional supplements are just a few of the top categories purchased during last year’s holiday season. Product-wise, some of the most popular items were Amazon and DoorDash electronic gift cards, along with food products such as Kool-Aid, Minute Maid, Pepsi Zero Sugar, and Chef Boyardee.

US-based Mana’s perks like debit card points and special offers on subscriptions for gaming services are tailored toward its target affinity group.

Taco Bell’s collection of 25 NFT GIFs and JPEGs were offered for just $1 apiece—with the added perk of a $500 gift card for those quick (or lucky) enough to score one. State Farm sent football fans on an augmented-reality treasure hunt across college campuses to find more than 1 million virtual footballs and a chance to win NFTs they could sell.

Meanwhile, Chipotle offered users the chance to redeem their Chipotle Rewards points for a $5 Roblox gift card. Chipotle’s Roblox world has amassed more than 15 million visits since September 2021. Watchdogs Mind the Boundary Between Sponsorships and Advergames. Brand interest in gaming is booming, and regulators are starting to take notice.

Sellers have the payment choice between direct deposit or receiving an H&M gift card with an added 20% value. The rewear program is being tested in Canada before potential rollout to other markets next year. It’s part of H&M’s broader sustainability goals, like sourcing everything from recycled or eco-friendly materials by 2030. HelloFresh. Gen Z Hook: Social media engagement.

Beauty Squad members can choose from a variety of rewards, from gift cards to Ulta and Chipotle to Venmo payouts, along with the more standard options like e.l.f. discounts and gifts. Members can also earn points for e.l.f. product purchases made at any retailer, including Amazon and Target, and the app offers a receipt-scanning feature to make it easy to rack up the rewards.

Goldman’s new General Motors card could cement the issuer’s reputation for innovative digital features and serve as an industry blueprint.