This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.
Consumers in France, Germany, and the UK also became more critical of slow-loading sites. In addition, many were interested to learn about product availability. In June, 30% of respondents in France and 37% in Germany said that knowing stock levels was important to their browsing/shopping experience. Grocery and CPG Set to Benefit Most.
Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.