The pandemic boosted retail ecommerce sales across the world and fueled double-digit gains in France and Germany in 2020. This year, both countries will see single-digit growth, as physical retail begins to recover.
The region’s seismic pivot toward ecommerce prompted a change in the way consumers search for products. Many are now beginning their consumer journey directly on ecommerce websites and apps like Mercado Libre, Amazon, Americanas S.A., and Magazine Luiza—rather than on search engines like Google.
Sustainability is a hot topic, especially in the wake of the coronavirus pandemic. In 2021, most ecommerce buyers, sellers, and logistics firms are taking steps to be more eco-friendly. But commitment and progress are patchy.
By contrast, far fewer internet users in Italy (37%), Spain (36%), and Japan (30%) are comfortable with apparel by way of thrift stores, consignment shops, and other resellers. More like this:. Report: US Generation Z Shopping Behaviors. Article: Q&A: thredUP talks about resale as the future for retail brands. Article: H&M challenged with merging affordable fashion and expensive tech.