Report
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AUG 1, 2019
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.
Report
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SEP 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
Report
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JUL 25, 2019
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.
Report
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JUN 27, 2019
Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.
Video
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AUG 27, 2019
eMarketer forecasting analyst Eric Haggstrom discusses our estimates for traditional media and why two countries still have a large share of time spent with TV, radio and print.
Report
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MAY 30, 2019
In 2019, adults ages 18 and older in Germany will spend nearly 10 hours per day, on average, with digital and traditional media. Digital will account for the largest slice of the total, or 3:53. TV will account for 3:33.
Article
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AUG 14, 2019
eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms. Total user growth for the platform will essentially be flat in both countries, according to our latest social user forecast.
Article
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SEP 4, 2019
Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.
Article
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AUG 26, 2019
While the UK and other EU countries are in the throes of preparing for Brexit, Germany may be benefiting most from changes in the UK’s commercial landscape.