Article
| MAR 16, 2022
Generation Alpha will adopt smartphones even earlier than Gen Z. And while 71% of parents with children under 12 are concerned about their kids spending too much time in front of screens, per a March 2020 Pew Research Center survey, smartphone penetration is not slowing down. Looking ahead: By 2026, 99.6% of Gen Zers will be regular internet users.
Article
| APR 29, 2022
Advertising to minors will be prohibited, limiting the ability to reach audiences within Generation Alpha and portions of Gen Z. Platforms such as YouTube and TikTok will be expected to publicize more palatable terms and conditions for a younger audience.
Article
| MAR 11, 2022
Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.
Article
| APR 8, 2022
Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.
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| APR 9, 2022
Chart
| MAR 30, 2022
Report
| DEC 3, 2021
Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.
Chart
| MAR 9, 2022
Audio
| JAN 27, 2022
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Report
| FEB 24, 2022
Kids ages 0 to 9 (or Gen Alpha) and seniors ages 77 and older (or the Golden Generation) make up a far smaller proportion of the UK population than the other cohorts. In addition, they are arguably less relevant to marketers than the generations we do cover. Their spending power is limited (nonexistent, in some cases), and many third-party sources exclude them from their data sets, too.
Article
| DEC 7, 2021
Canada’s Generation Z—the kids and young adults in the country born between 1997 and 2012—is a lucrative demographic for brands, especially as it ages into higher levels of income.
Article
| MAY 23, 2022
TikTok use is being driven by younger adults: Almost half of the app's US users will be between 18 and 34 this year, a figure that decreases as the user segment gets younger and older. For instance, just 1.8% of TikTok's users will be 65 and older in 2022.
Article
| MAR 17, 2022
Read the latest stories on social media regulations from Insider Intelligence.
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| APR 30, 2022
Article
| MAR 25, 2022
For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.
Article
| JAN 22, 2022
Digital goods will go mainstream: According to Cassandra Napoli, senior strategist at forecaster WGSN Insight, getting familiar with the metaverse economy could become mandatory for brands that want to connect with Generation Alpha—those born from 2010 to 2024—which will be the first generation to have no memory of a life prior to digital goods and may prefer them to physical ones.
Chart
| APR 20, 2022
Report
| NOV 15, 2021
As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.
Report
| NOV 15, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
Report
| NOV 12, 2021
Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.
Report
| NOV 10, 2021
The global pandemic has had a profound impact on Generation Z’s well-being and is setting the stage for how they interact with and navigate the healthcare system.
Report
| NOV 12, 2021
Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.
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| MAR 30, 2022
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| MAR 24, 2022
Audio
| AUG 13, 2021
On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.