Social networks will reach almost full penetration among adult Gen Zers this year, or 99.0% of users ages 18 to 24. The next-highest penetration rate will be among the 25-to-34 age bracket, younger millennials, at 90.9%.

eMarketer principal analysts Mark Dolliver and Sara M. Watson, along with junior analyst at Insider Intelligence Blake Droesch, discuss the true power of the social media giants, how Gen Z viewers like to consume sports, Twitter leaning into audio, news use on social platforms, how the pandemic has reshaped children's screen time, why people get "red eye" in photos, and more.

eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.

We look at how digital tools like smartphones and social media fit into (or distort) the lives of teens, who are the core of Gen Z.

In 2020, the number of people engaging with social media is projected to rise a further 8.1%, an increase from our November 2019 forecast of 5.8%. That will push the total to 1.89 billion, or 84.2% of the region’s internet users.

Even before the pandemic, people in Latin America were some of the most engaged consumers of social media worldwide. During Q1 2020, Brazil, Colombia, Mexico, and Argentina were all in the top 10 countries worldwide that spent the most time per day on social media, according to GlobalWebIndex. With the onset of the pandemic and government-mandated quarantines, consumers spent even more time on social.

eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

Parents take a dim view of younger kids using social media, and relatively few of them do. School kids are heavily involved in digital video, and YouTube is a mainstay. WHAT’S IN THIS REPORT? This report examines ways in which school kids’ digital usage has risen during the pandemic.

Respondents had used at least one of the social media platforms in our study in the past 12 months. Respondents were sourced by a third-party sample provider to closely resemble the US population on the criteria of gender, age (18–74), and income.

eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.