eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

We look at how digital tools like smartphones and social media fit into (or distort) the lives of teens, who are the core of Gen Z.

Respondents had used at least one of the social media platforms in our study in the past 12 months. Respondents were sourced by a third-party sample provider to closely resemble the US population on the criteria of gender, age (18–74), and income.

Parents take a dim view of younger kids using social media, and relatively few of them do. School kids are heavily involved in digital video, and YouTube is a mainstay. WHAT’S IN THIS REPORT? This report examines ways in which school kids’ digital usage has risen during the pandemic.

In 2020, the number of people engaging with social media is projected to rise a further 8.1%, an increase from our November 2019 forecast of 5.8%. That will push the total to 1.89 billion, or 84.2% of the region’s internet users.

Even before the pandemic, people in Latin America were some of the most engaged consumers of social media worldwide. During Q1 2020, Brazil, Colombia, Mexico, and Argentina were all in the top 10 countries worldwide that spent the most time per day on social media, according to GlobalWebIndex. With the onset of the pandemic and government-mandated quarantines, consumers spent even more time on social.

eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.

Many social media influencers have leveraged this popularity to build larger audiences, further attracting users to the app.”. TikTok’s share of social network users in the UK will also jump significantly this year to 21.1%, up from 12.4% in 2019. However, regardless of the app’s strong growth across metrics, controversy still looms.