Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

Hims & Hers is adding its health & wellness products on fashion retailer Revolve’s site—we unpack how this fits into Hims & Hers broader healthcare strategy, and why telehealth vendors could be missing out on a massive opportunity by not catering to Gen Zers.

But older shoppers are catching on

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.

No. 4: Shopping. Category Value: 14.8% of Total Points. Cardholders can leverage shopping-related benefits to enhance their post-pandemic return to retail. Consumers are looking to match quality and value shopping needs with cards that deliver digital-friendly savings, convenience, and purchasing assurance. Nearly 30% of respondents, on average, rated the category’s features as “extremely valuable.”.

Google Pay has offered customers proximity payments, P2P, and ecommerce through several rebrands that have made it a more cohesive service—in addition to integrations with its leading email client and browser.