Forecasts
| JAN 5, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Forecasts
| APR 29, 2022
Report
| FEB 24, 2022
An exploration of shopping habits, media consumption, and social media use across generations, as well as recommendations for marketers looking to target specific cohorts. KEY STAT: The pandemic supercharged a lot of digital behaviors. It also increased Gen Z’s propensity to shift brands, with 6 in 10 respondents in this group reporting a change in brand loyalty.
Report
| DEC 3, 2021
Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.
Report
| NOV 15, 2021
As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.
Article
| MAR 22, 2022
Article
| MAR 1, 2022
Report
| OCT 25, 2021
We have that in other media channels, and it’s a lot harder in social media channels.”. Our Take: We don’t think deceptive content will ever disappear entirely from social media—despite the platforms’ efforts to reduce its visibility.
Chart
| MAR 7, 2022
Chart
| MAR 2, 2022
Chart
| MAR 2, 2022
Article
| JAN 18, 2022
Roblox and Discord drive gaming platform growth, especially among Gen Z users, while games like Pokémon Go and Candy Crush remain popular across generations. Looking ahead: US time spent gaming via mobile app will continue a slow but steady increase in years to come, evidencing gaming's increased popularity is more than just a pandemic phase.
Chart
| FEB 17, 2022
Chart
| FEB 1, 2022
Chart
| FEB 8, 2022
Chart
| FEB 8, 2022
Chart
| JAN 29, 2022
Chart
| JAN 20, 2022
Report
| JUN 1, 2021
There Will Be More Gen Z Users on TikTok Than on Instagram This Year. By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. This year in the US, TikTok will have 37.3 million Gen Z users (born between 1997 and 2012) who access their accounts at least once per month. For comparison, Instagram will have 33.3 million users within the same demographic.