As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

We have that in other media channels, and it’s a lot harder in social media channels.”. Our Take: We don’t think deceptive content will ever disappear entirely from social media—despite the platforms’ efforts to reduce its visibility.

There Will Be More Gen Z Users on TikTok Than on Instagram This Year. By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. This year in the US, TikTok will have 37.3 million Gen Z users (born between 1997 and 2012) who access their accounts at least once per month. For comparison, Instagram will have 33.3 million users within the same demographic.

How much time do kids spend with screens?

And 72% of acculturated respondents were millennials or Gen Z. Country of origin is also a factor, according to the Claritas report. For example, 63% of Hispanics with roots in Puerto Rico fall into the two more-acculturated categories, while 48% of those with roots in Mexico do so.

US CTV viewers in 2020 will total 45.7 million for Gen Z; 56.5 million for millennials; 48.5 million for Gen X; and 32.8 million for boomers. Compared with the same figures a year ago, Gen Z viewers increased by 7.7%; millennials by 3.5%; Gen X by 1.8%; and boomers by 8.3%.