There Will Be More Gen Z Users on TikTok Than on Instagram This Year. By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. This year in the US, TikTok will have 37.3 million Gen Z users (born between 1997 and 2012) who access their accounts at least once per month. For comparison, Instagram will have 33.3 million users within the same demographic.

How much time do kids spend with screens?

It received heightened media attention during the onset of the pandemic, as many in-person esports tournaments were able to transition to entirely online events and resume gameplay faster than traditional sports, which were postponed for several months. The increased media exposure attracted some new viewers.

Livestreaming platform First Tube Media worked with Tito’s to produce the festival. According to Andrew Beranbom, the media company’s co-founder and CEO, these kinds of virtual concerts allow the brands to play a larger role in the experience. “When brands are approached to say, ‘Hey, do you want to slap your logo on a festival livestream for an hour, and you'll rotate with 10 other brands?’

Kantar Media. Pew Research Center. Phronesis Partners. PRWeek.

And 72% of acculturated respondents were millennials or Gen Z. Country of origin is also a factor, according to the Claritas report. For example, 63% of Hispanics with roots in Puerto Rico fall into the two more-acculturated categories, while 48% of those with roots in Mexico do so.

In 2020, Facebook’s worldwide user base will grow 8.7%, nearly double the rate we had forecast before the global pandemic began.