There Will Be More Gen Z Users on TikTok Than on Instagram This Year. By the end of this year, TikTok will have a larger number of Gen Z users in the US than that of Instagram. This year in the US, TikTok will have 37.3 million Gen Z users (born between 1997 and 2012) who access their accounts at least once per month. For comparison, Instagram will have 33.3 million users within the same demographic.

In 2020, Facebook’s worldwide user base will grow 8.7%, nearly double the rate we had forecast before the global pandemic began.

Pandora outpaces Spotify for brand recognition in US