OCT 22, 2020
eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.
JUL 28, 2020
This was a view shared by Lewis Hadley, head of insights and digital marketing at in-game advertising platform Bidstack: “There’s been a big increase in people watching esports, but that’s skewed toward that younger audience, so Gen Z and millennials,” he said.
NOV 4, 2020
The screen-time wars are over in many households, with parents having
surrendered en masse. In a period when large numbers of parents and
school kids are stuck at home with one another, this is one battle many
parents choose to forego, at least for now.
SEP 15, 2020
eMarketer principal analysts Debra Aho Williamson and Mark Dolliver, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent decision on political ads and how brands can reach social users over the coming months. They then talk about Facebook's plans to limit ads on pages, how this year's events have changed Gen Z's relationship with brands, and why Americans still pay for live TV.