Move over, millennials: The new kids in town, Gen Z, have claimed the crown as most sought-after demographic for brands. With their deep digital nativity and social influence, this generation is making its mark on society and brand strategy.

Canada’s Generation Z—the kids and young adults in the country born between 1997 and 2012—is a lucrative demographic for brands, especially as it ages into higher levels of income.

Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.

Social networks will reach almost full penetration among adult Gen Zers this year, or 99.0% of users ages 18 to 24. The next-highest penetration rate will be among the 25-to-34 age bracket, younger millennials, at 90.9%.

The number of social network users in Canada continues to climb, as a wider variety of platforms become available that can satisfy user appetites for information, entertainment, and personal expression.

Canada-based Neo Financial will add mortgages this year, and UK-based Starling added lending. Neobanks are flush with customers and new products. But more customers and more offerings add complexity to customer relationships. Neobanks must recognize when to shift their strategy from customer acquisition to investing in customer service to satisfy these more profitable relationships. What can they do?

Article: Appealing to the Gen Z shopper in Canada. Article: A sustainability strategy will be a need-to-have for retailers.

This report will take a look at the key digital habits and personas across age groups in Canada.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.