Geico has traditionally topped direct mail spending among P&C insurers, but in 2021 it slashed output. It sent just 4.2 million mailings in June 2021, versus 114.5 million in January 2020, per Mintel Comperemedia. Those resources were partly funnelled to digital. Other insurers will follow suit, given Geico’s prominence as an ad leader. Linear TV.

Insurance ads represented 49% of that spend, with Liberty Mutual, Geico, Progressive, and Allstate ranking among the top five financial services brands. Subscription video-on-demand (SVOD) ads.

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

Usage-based insurance (UBI) products appeal to consumers who prefer customized services, and their success is attracting droves of new entrants to the UBI arena.

On the advertiser side, BetterHelp, ZipRecruiter, and Geico have been the three largest spenders on podcast ads between January and July 2021, according to Magellan AI. The five largest spenders each shelled out more than $12 million on podcast ads through July. Insurance companies and digital platforms account for several of the top 15 podcast ad spenders.

BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.

The five largest OOH advertisers in 2020 were McDonald’s, Apple, Geico, Amazon, and HBO, according to OAAA and Kantar. The top 20 OOH advertisers collectively spent $510.7 million in 2020. The industries that spent the most on OOH ads in Q1 2021 were miscellaneous local services and amusements, retail, and restaurants, according to OAAA and Kantar estimates.

US insurance giant Geico has selected Tractable to expedite its repairs assessment and claims processing. This marks a big win for Tractable that the UK insurtech will likely seek to repeat with additional US incumbent partnerships.

The 10 brands that spent the most on streaming ads were Verizon, Geico, Carvana, Peloton, DraftKings, Target, T-Mobile, AT&T, Samsung, and State Farm. These advertisers accounted for 15% of all ad spending on video streaming services. What Are the Potential Costs and Benefits? CTV offers numerous benefits to advertisers. It is more targetable than linear TV.

Geico, HelloFresh, and NBCUniversal rounded out the top five spenders in the US podcast ad market. More like this:. Report: Retail Media Advertising 2021. Article: Spotify poised to overtake Apple Podcasts this year. Article: Amazon’s big podcast acquisitions catch advertisers’ eyes.

Apple and Geico trailed close behind, each spending more than $50 million. They were followed by a slew of retailers, media companies, food and beverage producers, and other businesses that advertised this way, even as fewer people visited public spaces amid the pandemic.

Among individual advertisers, insurers Progressive and Geico were the first- and fifth-largest radio ad spot airers during this period, while the US Census Bureau ranked No. 4. Another bright spot for traditional radio is political ad spending, which keeps growing this election year as other categories reduce their spend.

It recently teamed up with major insurers—Tractable will now analyze damage to cars across Covéa’s three brands (MAAF, MMA, and GMF), and Geico uses Tractable to expedite claims payouts and digitize vehicle damage assessment for 28 million vehicles it insures across the US.

Representative accounts include AAA Life Insurance, CUNA Mutual, GEICO, Gerber Life, PURE, The Hartford, and Travelers. Brett is an accomplished professional with proven experience leading large teams delivering CRM strategic and technology solutions, with an excellent understanding of CRM solutions, marketing business process improvements, and delivery methodologies.

Scott has more than 20 years of experience developing and implementing analytical solutions into marketing programs for many different companies, including Geico, Aegon, MBNA, Fidelity, DirectTV, Eli Lilly, GSK, and Dell. Prior to Merkle, Scott worked at American Express as a statistician and modeled and taught graduate students statistical methods and experimental design at Cornell University.