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    Report
     | 
    MAR 8, 2021

    For example, General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and California Privacy Rights Act (CPRA). Are identity providers transparent in their data sourcing and sharing practices? Monetization. Does integrating the solution improve yield in the absence of third-party cookies? Maintenance.

    Audio
     | 
    MAR 31, 2021

    Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

    Report
     | 
    SEP 22, 2020

    There are many differences between CCPA and GDPR, but we can look to Europe for some indicators of the effects of this type of data privacy and protection regulation. According to May 2019 research by privacy compliance software firm TrustArc and Ipsos MORI, 25% of UK internet users surveyed reported having opted out of a request to install cookies under GDPR.

    Article
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    JAN 29, 2021

    The EU’s General Data Protection Regulation (GDPR) enacted in May 2018 and the upcoming deprecation of third-party cookies on browsers like Chrome and Firefox are hastening the shift to a cookieless environment. The result has been an industrywide pivot from open marketplaces to PMPs or programmatic direct, as well as more interest in contextual targeting and increased use of first-party data.

    Report
     | 
    JUN 5, 2020

    Marketers are already in the process of tightening up their data practices in response to GDPR, CCPA and changes in smartphone operating systems that limit collection of cookies and other location information.

    Report
     | 
    JUL 9, 2019

    Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

    Article
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    APR 22, 2021

    The EU passed its landmark General Data Protection Regulation (GDPR) in 2016, which has subsequently become the standard by which major data privacy laws are compared around the world. That legislation helped lay the groundwork and provided a model for California’s Consumer Privacy Act (CCPA) and Virginia’s recent Consumer Data Protection Act.

    Article
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    APR 30, 2021

    While the definition and standard for determining consent are hotly contested, consent was a key component of both the GDPR and the CCPA. In practice, however, consent requirements have had mixed results. During the FTC workshop, Jennifer King, a privacy and data fellow at Stanford, aptly characterized the current mechanisms for acquiring consent online as a “complete failure.”.

    Article
     | 
    APR 30, 2021

    While the definition and standard for determining consent are hotly contested, consent was a key component of both the GDPR and the CCPA. In practice, however, consent requirements have had mixed results. During the FTC workshop, Jennifer King, a privacy and data fellow at Stanford, aptly characterized the current mechanisms for acquiring consent online as a “complete failure.”.

    Article
     | 
    APR 16, 2021

    The logistical and legal challenges associated with navigating multiple state privacy requirements are a major concern, with 37% of US marketing technology decision-makers citing “building compliance programs” for the CCPA and Europe’s General Data Protection Regulation (GDPR) as leading challenges for privacy compliance, per a 2020 Advertiser Perceptions survey.

    Article
     | 
    MAR 24, 2021

    President Biden, for example, will likely impose enhanced data protection standards akin to the General Data Protection Regulation (GDPR) in Europe, per an Insider Intelligence forecast.

    Video
     | 
    FEB 24, 2021

    She works with marketers to centralize their user consent and preference management; comply with global data privacy regulations, including the GDPR and CCPA; and to drive engaging user experiences while promoting transparency. Before OneTrust, Claire worked at VMware.

    Audio
     | 
    DEC 10, 2020

    eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.

    Article
     | 
    FEB 20, 2019

    AI says, 'Give me more data!'; GDPR says, 'Slow down buddy!'

    Article
     | 
    MAY 23, 2019

    It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.

    Article
     | 
    OCT 29, 2019

    In recent years, the digital advertising and media industries have had to reckon with changes to how they can use customer data. The EU's General Data Protection Regulation (GDPR) set standards for how companies can use personal data, and the California Consumer Privacy Act (CCPA) will follow suit starting in 2020. Industry-led changes like Safari’s Intelligent Tracking Prevention (ITP) and similar browser updates have also restricted what marketers and media companies can do.

    Article
     | 
    JUL 25, 2019

    As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.

    Audio
     | 
    JAN 27, 2019

    Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about the the first GDPR fine, Facebook's data, and more.

    Audio
     | 
    JUN 27, 2019

    eMarketer principal analysts Lauren Fisher and Nicole Perrin consider whether real-time bidding in advertising markets is compatible with the terms of the EU’s General Data Protection Regulation. They also discuss the effectiveness of social media ads, Walmart’s use of AI cameras to curb retail theft and Roku’s robust sales of streaming devices in Q1 2019.

    Audio
     | 
    MAY 29, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

    Audio
     | 
    NOV 25, 2018

    In a special holiday episode of eMarketer's "Behind the Numbers," hosts Marcus Johnson and Ezra Palmer consider some of the year's key digital developments—GDPR, e-sports, Amazon Go stores and more—and ask a simple question: "Should we be thankful for this?"

    Audio
     | 
    MAY 23, 2019

    eMarketer principal analysts Lauren Fisher and Karin von Abrams, senior analyst Bill Fisher and research analyst Matteo Ceurvels reflect on the first year of the European Union's General Data Protection Regulation (GDPR). How has it affected business and everyday life? And what does the future hold for similar legislation in the US and elsewhere?

    Article
     | 
    JAN 25, 2021

    Boz's suggestion to minimize data collection echoes language in the GDPR and California's privacy laws. With federal data privacy legislation likely to be introduced in coming years, prioritizing privacy could become a federal mandate. But Facebook has a long way to go—our US Digital Trust Survey showed users rank Facebook last among social media platforms in terms of trust with privacy and data.

    Audio
     | 
    JUL 9, 2019

    eMarketer principal analyst Nicole Perrin walks us through the implications of the British Airways data breach. She also discusses 2019's podcast revenues and helps you decipher when you see a digital political ad.

    Video
     | 
    DEC 9, 2019

    Marketing simply isn’t what it used to be. From big data, AI, GDPR and agile workflows—it’s a lot to keep in check. If you want to compete in today's digital landscape, you need to make your customers happy. Constantly. Join Michael Trapani, director of marketing at Acoustic, for eMarketer One-on-One, a new short-form video interview program. Michael sits down with us at our New York studio to discuss Acoustic’s findings from their recent marketing trends report and shares several developing benchmarks to improve your business outlook and stay competitive.

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