Gaming app publishers are more likely to experiment with alternative monetization routes. According to an October 2021 survey by AdColony and Fyber, 39% of gaming app publishers worldwide monetized via in-app purchases, compared with just 6% of nongaming apps.

Gaming. Maturity, Iteration, and Market Sizing. Amazon’s gaming business is a tale of contrasts. On one side, its Twitch subsidiary is a pioneer and category leader in game-oriented streams and is expanding into a broader social video platform.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

Overall subscription video revenues keep increasing, driven by gains in OTT viewing.

A similar story emerged in the world of gaming, where livestreaming platforms Twitch, Facebook Gaming, YouTube Gaming, and Microsoft’s now-defunct Mixer saw big gains in viewership in early 2020.

We made similar revisions to our estimates of gamers in other channels. Ad spending held up relatively well in this area—in large part because a lot of in-game advertising comes from other games or user acquisition-oriented advertisers with apps in different verticals like food delivery or ride-hailing.

On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

We expect US mobile search ad spending to increase 22.4% to $44.32 billion. Second, the economic turmoil has caused havoc in retail, and many stores have closed. Yelp found that, by the end of August, nearly 100,000 businesses had closed permanently because of the pandemic. As consumers begin shopping again, they will look for alternatives.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

Video games attract younger, cord-cutting viewers, who can be difficult to reach for marketers. The downside is that aggressively inserting ads into games that people already paid for is likely to spark a backlash from gamers, who aren’t shy about criticizing advertisers.