“We opened the chat and held live trivia sessions with gamification and a leaderboard, all in an effort to have engagement. We also encouraged attendees to use social media and the event hashtag to have conversation in other channels.”. Gathering feedback during the event is also key to engagement. Pitney Bowes has been using live polling and encouraging dialogue in the chat box, Borrelle said.
The company has also used a grab bag of gamification techniques, such as flash sales and leaderboards for customers who have gotten the most kickbacks for recruiting friends to make a purchase. "Pinduoduo has grown through their use of social virality in unlocking deals.
What’s the advantage of gamification? You want to give attendees a way to interact with your brand or one another, as well as delivering content in a fun way. For example, a sales kickoff event: You can create situations they would encounter in everyday life, but put it in game form.
Integration with other retailer initiatives, including loyalty programs, and gamification of services will also be something to watch next year. Finally, some mobile payment providers are expanding their financial services footprint through new products like credit cards, such as Apple’s Apple Card, launched in August 2019.