Sony’s future gaming fortunes are in PC titles: The PlayStation maker is betting big on ports of its games on Windows PCs, a market where console rival Microsoft is already a dominant player.

Sony’s service game push could be good for advertisers: The lucrative model could be a platform for its rumored ad program

Both retail giants now have clinical trial businesses as Walgreens announces its entrance into the clinical trial space. But CVS can use Aetna to tap millions of additional patients.

US smartphone gamers will spend $18.83 billion on virtual goods this year, a massive sum compared with the $0.78 billion they’ll spend on subscriptions. These intangible assets make up a growing industry in the gaming world, especially as more companies—from Nike to Spotify to Chipotle—enter the metaverse via games like Roblox.

Gamers want to see creative ads that are seamlessly integrated into gameplay. Some 41% of US gamers ages 18 to 34 would like rewards for devoting time and attention to in-game ads. Meanwhile, 32% believe ads should never interrupt a hardcore gamer’s flow.

Agencies spy an opportunity in the metaverse: WPP is partnering with Epic Games on a new initiative for that very reason.

The US bank bought fintech Long Game in an effort to “future proof” its core business and appeal to millennials and Gen Zers.

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

New games, same ideology: Beijing regulators approved dozens of video games this week. But it may end up benefiting the broader tech sector and economy more than the gaming industry.

Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.

After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

Let the AI war games not begin: Rising geopolitical tension threatens to disrupt robust US-China AI collaboration, potentially veering the world toward destructive versus constructive uses of the technology.

Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.

Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.