From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.
Ecommerce’s Share of Total Retail in Context. When looking at ecommerce’s share of total retail, it’s common to exclude automotive and gas sales, which make up a huge chunk of the retail economy and are almost exclusively purchased through traditional channels. Excluding gas, ecommerce will make up 16.9% of total retail sales in 2021. Excluding both automotive and gas, that figure rises to 20.9%.