Nonperishable is the most popular online grocery category, but most buyers are also purchasing fresh and frozen foods. A March 2021 survey from ecommerce platform PowerReviews found that more than half of grocery shoppers had digitally purchased fresh (56%) and frozen foods (54%). However 70% of respondents had purchased nonperishable packaged foods, like cereal, canned food, and snacks.

Food prices rose 3.4% over the 12 months ending in July 2021—and they climbed 0.7% in July alone, per the US Bureau of Labor Statistics. Food and beverage CPG brands are most at risk of churn. Two-thirds (66%) of people opted for alternative brands in dry grocery goods like cereals and crackers, followed by frozen foods (55%) and nonalcoholic beverages (46%), per Inmar.

Nonperishable is the most popular online grocery category, but most buyers are also purchasing fresh and frozen foods. A March 2021 survey from ecommerce platform PowerReviews found that more than half of grocery shoppers had digitally purchased perishable and frozen foods. Key Areas of Growth and Decline. Digital Grocery Sales:.

The survey, which was conducted among a smaller subset of digital food buyers compared with the larger base of digital grocery shoppers in the Inmar survey, still found relatively low purchase rates for frozen and perishable categories.

Albertsons followed suit with a similar announcement, adding a slew of organic, plant-based frozen foods to its private label Own Brands. Both grocers positioned these offerings as a response to consumer interest in “flexitarian” alternatives, not necessarily value-based options.

Mosaic Foods has had to acclimate to a new normal in the past few months, and as a relatively new brand, that hasn’t always been easy. Before the pandemic, employees of the meal delivery company were able to test out new recipes and offer feedback right then and there. But today, meals are shipped to co-workers who do video taste tests and offer notes.

The food retailing industry seems to be constantly bracing for the next move by Amazon. Inmar’s senior vice president Jim Hertel offers three key strategies that food and grocery retailers should commit to in order to thrive rather than just survive.

“Email's an important part of our mix,” said Lawrence Scotland, senior vice president of digital and brand marketing at frozen meal brand Luvo Foods. “We treat our email marketing program as an opportunity to strengthen and deepen our engagement with our most loyal users.

Wendy’s: The fast-food chain, a VMLY&R client, used Twitch to get involved in the gaming space through organic marketing. VMLY&R created an avatar for Wendy’s in the video game “Fortnite,” then played as the character, destroying in-game food freezers in a nod to an ongoing campaign noting that the chain’s burger meat is never frozen.

However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.”. The retailer most adversely affected was Brandless (an ecommerce seller of food, self-care and home products), which shut down operations in February after not getting enough traction in the space.