Consumers get the munchies: While demand for certain grocery categories—including cereal and frozen foods—has dipped as consumers return to pre-pandemic habits, snack sales are unflagging. Kellogg Co. said North American snack sales rose 5% YoY in Q1, compared with a 10.3% contraction in cereal sales and a 2.2% drop in frozen foods sales.

Nonperishable is the most popular online grocery category, but most buyers are also purchasing fresh and frozen foods. A March 2021 survey from ecommerce platform PowerReviews found that more than half of grocery shoppers had digitally purchased perishable and frozen foods. Key Areas of Growth and Decline. Digital Grocery Sales:.

Nonperishable is the most popular online grocery category, but most buyers are also purchasing fresh and frozen foods. A March 2021 survey from ecommerce platform PowerReviews found that more than half of grocery shoppers had digitally purchased fresh (56%) and frozen foods (54%). However 70% of respondents had purchased nonperishable packaged foods, like cereal, canned food, and snacks.

Food prices rose 3.4% over the 12 months ending in July 2021—and they climbed 0.7% in July alone, per the US Bureau of Labor Statistics. Food and beverage CPG brands are most at risk of churn. Two-thirds (66%) of people opted for alternative brands in dry grocery goods like cereals and crackers, followed by frozen foods (55%) and nonalcoholic beverages (46%), per Inmar.

Mosaic Foods has had to acclimate to a new normal in the past few months, and as a relatively new brand, that hasn’t always been easy. Before the pandemic, employees of the meal delivery company were able to test out new recipes and offer feedback right then and there. But today, meals are shipped to co-workers who do video taste tests and offer notes.

However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.”. The retailer most adversely affected was Brandless (an ecommerce seller of food, self-care and home products), which shut down operations in February after not getting enough traction in the space.

Wendy’s: The fast-food chain, a VMLY&R client, used Twitch to get involved in the gaming space through organic marketing. VMLY&R created an avatar for Wendy’s in the video game “Fortnite,” then played as the character, destroying in-game food freezers in a nod to an ongoing campaign noting that the chain’s burger meat is never frozen.

The extent to which socioeconomic functions were frozen in place was far greater than any shutdown that occurred in the US. For a while, even an ecommerce delivery was impossible unless the warehouse in which the good was stored was already in the same jurisdiction as the buyer.

However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.