Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

eMarketer forecasting analyst Eric Haggstrom explores our smart speaker usage figures for Canada and the Canadian French language rollout on Amazon’s Alexa.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

In Canada, traditional TV network groups, including Bell Media (CTV, TSN, RDS), Rogers Media (Sportsnet) and the state-sponsored Canadian Broadcasting Corporation (CBC), have dominated sports broadcasting and digital streaming.

Retail ecommerce sales, sold by Canadian retailers, as tracked by Statistics Canada, totaled CA$1.92 billion ($1.48 billion) for December 2017 and CA$1.87 billion ($1.44 billion) for November 2017 [Statistics Canada; unadjusted figures]. €3.72 billion ($4.19 billion) retail ecommerce sales estimated in 2017, (+20.8% YoY) [RetailMeNot/Centre for Retail Research]. How consumers shop:.

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

In the latest episode of “Behind the Numbers,” Paul Briggs, analyst at eMarketer, details Canada’s media consumption habits and contrasts it with how advertisers allocate their budgets.

French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.

This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.

In 2019, 5.8 million people in Canada will use a smart speaker at least once a month. That's a 51.2% increase from 2018, according to eMarketer estimates.

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

At a time when reliable information about the coronavirus is critical, trust in the news media in Canada is not as high as it should be, according to new research.

Roughly 30% of the population of Canada speaks French. By law, all product packaging there has to be labeled in both French and English, regardless of which province you are in. That applies to all product information, down to pricing manuals. With all of this in mind, what do you see as Amazon's growth potential in Canada's ecommerce market?

Previewing three trends that will impact how brands engage consumers in Canada next year.