APR 18, 2022
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.
MAY 4, 2022
Some Prime Video and Freevee (the former IMDb TV) series—both streamers are Amazon platforms—will feature virtual product placements (VPPs). These placements will be capable of appearing in the foreground or background of programming, and could also appear in the form of dynamic ads on in-program billboards.
JUN 21, 2022
Nor does the inclusion of Quibi content relate to Tubi and Freevee (formerly IMDb TV, and before that, IMDb Freedive) expanding their original productions. Most shows on these streaming services are still licensed. But with numerous free services producing their own content, there are hardly any streamers left that aren’t funding original programming. Read Next. Sources. Ampere Analysis. Antenna.
APR 25, 2022
The free streaming service IMDb TV has been relaunched as Amazon Freevee and will be expanding to German audiences this year. The company also plans to expand its streaming service within Southeast Asia, with plans to move into markets like Thailand, Singapore, and the Philippines.
MAY 17, 2022
We expect the availability of more connected TV (CTV) inventory—including NFL Thursday Night Football rights and the revamped Freevee offering—will help Amazon lure TV ad dollars from both national media and shopper marketing budgets with the enticement of closed-loop performance. What It Means. Despite current challenges, Amazon will recapture ecommerce market share.