The ruling found mobile games make up approximately 70% of all App Store revenue, and many rely heavily on a “freemium” business model that differentiates the mobile game market from other video games. Even with that distinction, mobile games and console and PC games now make up nearly equal shares of the market.
N26 can tap into anticipated strong growth in the European mobile phone insurance market over the next few years to fuel further revenues under its freemium model. Phone insurance is a growing market. Smartphone ownership in Germany already stands at 57.6 million and is still expected to slowly increase in the coming years, constituting a large target market.
That change was aided by its use of a freemium model where Prime users had free access to a limited version of Amazon Music with a larger catalog and an enhanced experience coming with an additional subscription fee. That said, neither Amazon nor Apple is currently a leader in music streaming as measured by subscribers.