On Google, use merchant promotions on shopping ads to highlight free shipping for online inventory (especially earlier in the season) and in-store availability for products in physical stores (especially later in the season). Display and Video Ads.

More than 4 in 10 smartphone users in Latin America almost always or frequently chose to make a purchase on websites that offered free shipping, according to a September 2021 Livepanel survey. Similar sentiments were shared among respondents across ages and genders. Retailers in Latin America have taken several approaches to solve for logistics challenges.

With retailers finding themselves increasingly squeezed by Amazon’s low prices and free shipping, having an alternative revenue source enables them to compete on price and keep customers coming back. Retailers also have access to lots of first-party customer data and valuable insights about how people shop.

Retailers’ average threshold to offer free shipping rose 13% year over year (YoY), while the percentage of orders they shipped for free declined 9% YoY. Perhaps because higher shipping costs kept order volumes in check, the average click-to-door times for ecommerce orders fared surprisingly well.

Most want their items on-time and are not willing to budge much on shipping costs (free shipping is still a deal-maker), however, most do expect shipping delays on their online orders. A Q4 survey from ZMG reports over half of consumers are anticipating:. Delivery/shipping delays (55%). Out-of-stock items (54%). Product shortages (53%). Longer shipping/wait times (50%). More expensive products (42%).

Trend: Consumer Demand for Fast and Free Shipping Will Only Grow. Logistics efficiency will be required of retailers in Latin America as consumers’ appetite for ecommerce shows no signs of slowing in the year ahead. Digital buyers in Latin America are getting impatient about shipping speeds.

As powerhouses like Amazon, Walmart and Target roll out same-day or one-day shipping initiatives, it can be difficult for smaller retailers to keep up. But with the holiday season around the corner, it’s important for retailers to understand that while fast shipping is a key consideration, free shipping is often a requirement.

Events can feature discounts of up to 90%, and other perks like free shipping and product giveaways. Up next are the year-end sales festivals, scheduled for October 10 (10.10), November 11 (the original Singles’ Day), and December 12 (12.12). Here's one way these events are changing commerce in Southeast Asia. Driving adoption of ecommerce.

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.

Shopify estimated that 75% of digital retailers it monitored in those markets and and five other countries outside Europe offered free shipping between March and September 2020, to maintain competitiveness during the pandemic. But Shopify did note that many retailers and brands now set minimum spend thresholds that qualify for free shipping, or offer it only to members of loyalty programs.

Events can feature discounts of up to 90%, and other perks like free shipping and product giveaways. Up next are the year-end sales festivals, scheduled for October 10 (10.10), November 11 (the original Singles’ Day), and December 12 (12.12). Events are heavily marketed and draw on high-profile celebrities.

Free Shipping Day and Late-Season Shopping. Free Shipping Day, an industrywide promotion with over 300 retailers offering free shipping deals, will occur on Monday, December 14. This year, it will happen amid surging demand and volumes for which the country’s logistics infrastructure hasn’t been stress-tested.

The new loyalty program undercuts the price of Prime membership at $98 annually, offering perks like unlimited free shipping on orders of at least $35, in-store scan-and-go to skip checkout, and discounts on gas.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.