Providing premium service offerings, like Amazon Prime’s fast and free shipping or Best Buy Totaltech’s access to GeekSquad support. Exclusive access to high-demand products like Best Buy Totaltech’s member priority for gaming consoles. Aggressive cost-savings like Walmart+ and Costco Wholesale providing discounted fuel for members. Test-and-Learn with CTV Ad Campaigns.

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

More than 4 in 10 smartphone users in Latin America almost always or frequently chose to make a purchase on websites that offered free shipping, according to a September 2021 Livepanel survey. Similar sentiments were shared among respondents across ages and genders. Retailers in Latin America have taken several approaches to solve for logistics challenges.

On Google, use merchant promotions on shopping ads to highlight free shipping for online inventory (especially earlier in the season) and in-store availability for products in physical stores (especially later in the season). Display and Video Ads.

Free Shipping and Delivery Will Drive More Diverse Offerings Among Competitors. The overwhelming majority of retail and delivery memberships revolve around free shipping and delivery. Walmart, Kroger, Albertsons, and Best Buy have all launched new paid subscription programs within the last two years.

For both name and email address, free shipping was an even more effective incentive than coupons and discount codes. Consumers are more likely to share data with companies they believe will keep it safe, meaning digital retailers could benefit from cultivating a reputation for trustworthiness. More like this:. Report: D2C Brands 2022.

Paid membership took the number one spot, in part because of high customer demand for free shipping and returns. Overall, four of the top 10 most in-demand features fell under the paid membership category. Free return shipping, free shipping, free expedited shipping, and rewards/loyalty points were the four most valued features in the study.

Free shipping/delivery for members was the No. 1 most in-demand feature, but consumers are likely to also consider the order minimums. Memberships like Walmart+ offer free shipping without order minimums for packaged food and beverage items, but same-day grocery delivery carries a $35 minimum.

More on this: The increased gas discount provides Walmart shoppers with another reason to enroll in the $98-per-year Walmart+ program, which already offers free delivery on items, like groceries, purchased in stores, free shipping for online orders, and prescription drugs discounts.

Membership programs are likely more effective when focused on free shipping and returns, as well as rewards that encourage more frequent purchases. Segment Analysis. Paid membership features carry the greatest weight among millennials.

Trend: Consumer Demand for Fast and Free Shipping Will Only Grow. Logistics efficiency will be required of retailers in Latin America as consumers’ appetite for ecommerce shows no signs of slowing in the year ahead. Digital buyers in Latin America are getting impatient about shipping speeds.

eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.

The program provides free delivery on items purchased from a shopper’s store—including groceries—free shipping for online orders, discounts on prescription drugs and fuel, and access to mobile scan-and-go service. Last week, the retailer also launched an exclusive three-week sales event for Walmart+ members.

Free shipping/delivery for members was the No. 1 most in-demand feature, but consumers are likely to also consider the order minimums. Memberships like Walmart+ offer free shipping without order minimums for packaged food and beverage items, but same-day grocery delivery carries a $35 minimum.

Shopify estimated that 75% of digital retailers it monitored in those markets and and five other countries outside Europe offered free shipping between March and September 2020, to maintain competitiveness during the pandemic. But Shopify did note that many retailers and brands now set minimum spend thresholds that qualify for free shipping, or offer it only to members of loyalty programs.

With retailers finding themselves increasingly squeezed by Amazon’s low prices and free shipping, having an alternative revenue source enables them to compete on price and keep customers coming back. Retailers also have access to lots of first-party customer data and valuable insights about how people shop.