Report
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JUN 27, 2019
Ecommerce sales in France will rise 11.5% in 2019, to €58.84 billion ($69.40 billion), accounting for 9.5% of total retail sales. Sales via mobile devices will post the highest annual growth rate, at 20.6%.
Video
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AUG 27, 2019
eMarketer forecasting analyst Eric Haggstrom discusses our estimates for traditional media and why two countries still have a large share of time spent with TV, radio and print.
Video
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AUG 22, 2019
eMarketer vice president of forecasting Monica Peart shares why we’ve lowered our tablet usage figures for internet users in France and where they’re now spending most of their time.
Report
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MAY 30, 2019
On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.
Article
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AUG 14, 2019
eMarketer has downgraded Facebook user growth in both France and Germany, due to declines among younger age groups as they shift their usage to other platforms. Total user growth for the platform will essentially be flat in both countries, according to our latest social user forecast.
Report
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MAY 30, 2019
The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.
Article
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SEP 9, 2019
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.
Report
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APR 17, 2019
Digital platforms will claim nearly €5 billion ($5.9 billion) in ad outlays in France this year—equivalent to 41.0% of total media ad spending. Three-quarters of that digital sum will go to Facebook and Google.