Textile, Clothing, and Footwear: Digital Fails to Keep the Category Afloat. Last year was probably the hardest on record for the textile, clothing, and footwear industry. With UK consumers locked down for long periods of time, there was little need to shop for apparel. Again, digital channels had an effect but not one as dramatic as in some other categories.

Footwear brand Allbirds and eyewear provider Warby Parker have brick-and-mortar stores to bring customers offline. Quip partners with existing brick-and-mortars, like Target, to sell products. Many D2Cs have also expanded beyond their initial hero offerings: Allbirds now sells apparel and men’s razor company Harry’s has deodorant available.

We forecast textile, clothing, and footwear sales' proportion of total retail ecommerce sales will decline, as the sector fails to keep up with market growth. Textile, clothing, and footwear will be the only category we track in the UK where the proportion of total retail ecommerce sales will actually decline, from 12.2% in 2019 to 10.4% in 2025.

Global supply chain disruptions are impacting every category from footwear to cars and across the entire ecosystem from truck driver shortages to congested ports to capacity constraints that can’t meet demand. Our forecast: Despite the headwinds, retail sales were up 15.5% YoY, crossing the 6 trillion dollar mark for the first time in 2021, according to our latest forecast.

Gen Z’s shift online has been more prevalent in specific categories, including apparel and footwear, at-home entertainment, and food takeout/delivery (McKinsey & Company, August 2020). We estimate that the number of US Gen Z digital buyers will grow by 13.0% this year, and it will continue increasing by low double digits through 2024 as more Gen Zers enter the workforce and build spending power.

Footwear retailer Payless, which filed for bankruptcy last year, is relaunching its brand with a new ecommerce site and brick-and-mortar ambitions.

Researchers fielded the survey to six leading markets worldwide and focused on lifestyle brand consumers—those who bought athletic or activewear clothing and footwear, casual lifestyle apparel, apparel for outdoor activities like skiing, or sporting goods and outdoor recreation equipment. Dive into the data:.

The Confédération Européenne de l’Industrie de la Chaussure (European Confederation of the Footwear Industry), which represents about 88% of footwear production in the EU, has developed CO2Shoe―a carbon footprint calculator for shoes. Several potential improvements were spotted and implemented by manufacturers following initial trials with a range of shoes.

Footwear retailers and Clearly have used AR lenses to offer virtual try-ons. TikTok made social commerce news in 2020 with a Shopify partnership in the US. On TikTok, Shopify merchants can create short-form video ads and track performance with integration of the TikTok pixel. The partnership extended to include Canada in February 2021.