Textile, Clothing, and Footwear: Digital Fails to Keep the Category Afloat. Last year was probably the hardest on record for the textile, clothing, and footwear industry. With UK consumers locked down for long periods of time, there was little need to shop for apparel. Again, digital channels had an effect but not one as dramatic as in some other categories.

We forecast textile, clothing, and footwear sales' proportion of total retail ecommerce sales will decline, as the sector fails to keep up with market growth. Textile, clothing, and footwear will be the only category we track in the UK where the proportion of total retail ecommerce sales will actually decline, from 12.2% in 2019 to 10.4% in 2025.

Researchers fielded the survey to six leading markets worldwide and focused on lifestyle brand consumers—those who bought athletic or activewear clothing and footwear, casual lifestyle apparel, apparel for outdoor activities like skiing, or sporting goods and outdoor recreation equipment. Dive into the data:.

Footwear retailer Payless, which filed for bankruptcy last year, is relaunching its brand with a new ecommerce site and brick-and-mortar ambitions.

The Confédération Européenne de l’Industrie de la Chaussure (European Confederation of the Footwear Industry), which represents about 88% of footwear production in the EU, has developed CO2Shoe―a carbon footprint calculator for shoes. Several potential improvements were spotted and implemented by manufacturers following initial trials with a range of shoes.

Footwear retailers and Clearly have used AR lenses to offer virtual try-ons. TikTok made social commerce news in 2020 with a Shopify partnership in the US. On TikTok, Shopify merchants can create short-form video ads and track performance with integration of the TikTok pixel. The partnership extended to include Canada in February 2021.

Apparel and Footwear: “It’s showing the product in full, with a 360-degree view, ideally on models of different shapes and sizes.”. These heuristics can help brands enter the minds of consumers—a precondition for purchase that shouldn’t be overlooked. Cultivating desire also helps push consumers closer to purchase, and that’s where introducing scarcity can provide an assist.