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  • Report
     | 
    SEP 9, 2021

    When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

  • Article
     | 
    NOV 2, 2021

    Fintechs raised $31.1 billion across 1,185 deals in Q3 as record adoption fueled the investor flywheel.

  • Article
     | 
    SEP 10, 2021

    At the heart of Amazon's flywheel is Amazon Prime—a subscription service that includes a wide variety of perks such as discounts on select items, expedited shipping, and online videos, games, and music, to name a few.

  • Article
     | 
    APR 29, 2022

    Resale programs create a flywheel effect, as buyers become sellers and vice versa. For example, Poshmark and thredUP have both reported that nearly half of their sellers are also buyers. Staying on brand: Sustainability is at the heart of the brand positioning for outdoor names such as Patagonia, The North Face, and REI. That puts greater importance on ensuring their efforts are authentic.

  • Article
     | 
    APR 15, 2022

    Resale platforms also benefit from flywheel effects, as buyers become sellers and vice versa. We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025. The brand advantage: The initiatives by retailers such as lululemon can reassure consumers that the items they purchase are authentic and of a high quality.

  • Article
     | 
    MAR 23, 2022

    This positioning can create a flywheel for Robinhood: By combining debit rewards, financial services, and trading features, the app can attract new users. And then it can leverage those benefits to drive these customers toward its core products, like investing, which are likely more lucrative—bolstering engagement as it angles to reverse losses.

  • Report
     | 
    NOV 17, 2021

    The flywheel concept, popularized by author Jim Collins in the book “Good to Great,” describes companies pushing on a heavy flywheel, consistently and incrementally, until they finally achieve a point of breakthrough. “You’re pushing no harder than during the first rotation, but the flywheel goes faster and faster,” Collins wrote.

  • Article
     | 
    FEB 4, 2022

    Amazon’s ad business is a key cog within the retailer’s flywheel. Because advertising is extremely profitable, it provides Amazon with cash to fine-tune logistics and speed up delivery times. Advertising revenues also allow it to invest in original content for Prime Video to drive media usage.

  • Report
     | 
    JAN 26, 2022

    Resale platforms benefit from flywheel effects, as buyers become sellers and vice versa. Poshmark and thredUP have both noted nearly half of their sellers are also buyers. As more goods enter the market, the increasingly extensive selection will keep drawing consumers back to resale. Luxury Has a Growing Presence in Resale.

  • Article
     | 
    DEC 29, 2021

    What's interesting about tech marketing—and I'll put fintech in that bucket—is that, unlike many other businesses, these companies go through their life stages in 18-month, super-fast flywheels. The organizational construct and people that are ideal at one life stage might not be ideal at the next. It's why you see people moving so rapidly through these companies compared with other industries.

  • Report
     | 
    OCT 29, 2021

    Reach and habit formation are combining with spending gains to create a mobile payments flywheel. As of H1 2020, 74% of China’s consumers made mobile payments daily, per Daxue Consulting, with the average user doing so three times a day.

  • Article
     | 
    DEC 20, 2021

    What's interesting about tech marketing—and I'll put fintech in that bucket—is that, unlike many other businesses, these companies go through their life stages in 18-month, super-fast flywheels. The organizational construct and people that are ideal at one life stage might not be ideal at the next. It's why you see people moving so rapidly through these companies compared with other industries.

  • Article
     | 
    NOV 17, 2021

    Here, fintech can provide a huge flywheel—it can help these informal small businesses access more financial opportunities like credit, which leads to further growth and greater need for more fintech services, and so on. Read the full Q&A here.

  • Article
     | 
    NOV 16, 2021

    Here, fintech can provide a huge flywheel—it can help these informal small businesses access more financial opportunities like credit, which leads to further growth and greater need for more fintech services, and so on. II: Where do you see LATAM fintech disruption focusing the most? SV:. Financial inclusion. Most startups today talk about financial inclusion.

  • Report
     | 
    SEP 21, 2021

    Kroger’s digital offering isn’t connected to a flywheel of services like those offered by Amazon or, to a lesser extent, Walmart. Regardless of how optimal Kroger’s grocery offerings become, consumers may find more value in an Amazon Prime or Walmart+ subscription. Target. Target ranks No. 4 in grocery ecommerce sales but is essentially tied with Albertsons.

  • Report
     | 
    SEP 29, 2020

    Prime Day and Amazon’s New Flywheel: Media, Advertising, and Commerce. The so-called “flywheel effect”—a concept Amazon founder and CEO Jeff Bezos borrowed from Jim Collins’ seminal business tome “Good to Great”—has been foundational to the company’s retail success.

  • Report
     | 
    DEC 18, 2020

    The flywheel effect has taken hold. No. 9: Frictionless ‘Stores of the Future’ Will Land and Expand. A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations.

  • Report
     | 
    FEB 24, 2020

    And on top of that, we look at customer word-of-mouth as the fuel that spins that flywheel faster and helps your business grow much faster than it would with customers who were not advocates for you. eMarketer: How did you go about bringing marketing, sales and customer service together? At the operational level, we created what we call our flywheel team.

  • Article
     | 
    JUN 9, 2021

    Discovery does come at a price in Amazon’s flywheel ecosystem as merchants have to pay to play. In comparison, Shopify has created a network of partners and apps that merchants can plug-and-play into based on their subscription tier. In addition, Shopify merchants own the customers and their experience. On Amazon, retailers are renting the customer.

  • Article
     | 
    MAR 4, 2021

    And it's a flywheel effect. Or you have someone who doesn’t necessarily want to buy a 12-pack at the time, but then they find out we're in the Kroger down the street, and they can go there and buy single cans. We don't necessarily care where people are buying our products from; we want to meet people where they are, and that’s how we operate.

  • Article
     | 
    MAY 19, 2021

    They can exist, but it's when things work in tandem—whether you call it the flywheel effect or force multiplying—that's when we get some of our best results. We have optimized each of our channels going from social to email to even pay [for] performance, which is operating at a much higher level than it has in the past. We try to focus on creating integrated storytelling.

  • Article
     | 
    JUN 10, 2021

    Many parts of the Amazon flywheel are geared toward growing Amazon’s already massive Prime subscription base. Prime Day, where only Prime members can shop, is a central component of driving subscriptions. In the US, we expect 81.4 million households will be Prime users in 2021, up just 4.8% from last year.

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