JUN 9, 2021
Discovery does come at a price in Amazon’s flywheel ecosystem as merchants have to pay to play. In comparison, Shopify has created a network of partners and apps that merchants can plug-and-play into based on their subscription tier. In addition, Shopify merchants own the customers and their experience. On Amazon, retailers are renting the customer.
MAY 19, 2021
They can exist, but it's when things work in tandem—whether you call it the flywheel effect or force multiplying—that's when we get some of our best results. We have optimized each of our channels going from social to email to even pay [for] performance, which is operating at a much higher level than it has in the past. We try to focus on creating integrated storytelling.
JUN 10, 2021
Many parts of the Amazon flywheel are geared toward growing Amazon’s already massive Prime subscription base. Prime Day, where only Prime members can shop, is a central component of driving subscriptions. In the US, we expect 81.4 million households will be Prime users in 2021, up just 4.8% from last year.
JUL 24, 2019
JUL 23, 2019
eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.
SEP 29, 2020
Prime Day and Amazon’s New Flywheel: Media, Advertising, and Commerce. The so-called “flywheel effect”—a concept Amazon founder and CEO Jeff Bezos borrowed from Jim Collins’ seminal business tome “Good to Great”—has been foundational to the company’s retail success.
MAR 4, 2021
And it's a flywheel effect. Or you have someone who doesn’t necessarily want to buy a 12-pack at the time, but then they find out we're in the Kroger down the street, and they can go there and buy single cans. We don't necessarily care where people are buying our products from; we want to meet people where they are, and that’s how we operate.
DEC 18, 2020
The flywheel effect has taken hold. No. 9: Frictionless ‘Stores of the Future’ Will Land and Expand. A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations.
FEB 24, 2020
And on top of that, we look at customer word-of-mouth as the fuel that spins that flywheel faster and helps your business grow much faster than it would with customers who were not advocates for you. eMarketer: How did you go about bringing marketing, sales and customer service together? At the operational level, we created what we call our flywheel team.
JUL 11, 2019
Amazon’s newfound position gives it yet another flywheel effect to fuel its growth going forward—and Prime Day is the perfect accelerant.
JUN 27, 2019
The Clicks-to-Bricks Flywheel. Most of the leading marketplaces are pure play ecommerce retailers, or at least ecommerce-dominant. But many digital natives are now building out their physical store presence to take advantage of the flywheel effect from delivering on the promise of omnichannel retail.
NOV 7, 2019
There have been a couple notable acquisitions in recent years (WPP-owned Possible bought Amazon consultancy Marketplace Ignition back in 2017, and UK-based Ascential acquired Flywheel Digital in 2018), and more may be on the horizon in 2020. Strong Performance Persists. Advertisers are still leery about their partnership with Amazon in a number of ways.