The pandemic and ensuing shutdown has forced many businesses to pivot their strategies and consumer offerings. We recently spoke with Amit Shah, CMO of 1-800-Flowers, about how the company has adapted—and continues to adapt—during the pandemic and how it navigated Mother's Day amid social distancing.

It also said that buyers in new categories (which include grocery, convenience, pet products, and flowers) ordered more frequently than those who only placed restaurant orders. Nonrestaurant offers could drive subscriptions and customer loyalty. There’s some overlap between third-party delivery services, according to data from Bloomberg Second Measure.

(“Other” includes home improvement and tools, garden equipment, building materials, auto fuel, and miscellaneous items like flowers, cards, photos, luggage, and cigarettes.). Computer/consumer electronics became an ecommerce majority sooner than expected. Prior to the pandemic, we anticipated the books/music/video category would be the only ecommerce majority in 2020. What changed for 2021:.

When shopping for household products at bargain-basement prices, they turn to group-buying platform Pinduoduo, which shot to popularity for its direct-to-consumer (D2C) fruits, flowers, and other farm produce. Meanwhile, Tmall and JD.com, the third-most popular mcommerce app, are still the go-to platforms for high-quality products and are finding some success in the luxury sector.

The performance also featured overlays of colorful flowers and plants surrounding the library. The experience was created by Verizon Media’s RYOT Studio in a production facility dedicated to immersive, 5G experiences. Verizon also partnered with New York City’s Metropolitan Museum of Art to highlight the use of its 5G Ultra-Wideband service.

More than half (52%) of US internet users said they plan to purchase sweets for Valentine’s Day, ranking above flowers, an evening out or jewelry.

"But let’s not lose sight of the revitalization of retail that’s already well underway and allowing a thousand new flowers to bloom.”. Not sure if your company subscribes? Find out here.

However, traditional gifts like greeting cards and flowers top shoppers’ lists this year, followed by special outings and gift cards/certificates. And contrary to past giving trends, 34% of respondents said they were interested in gifting subscription boxes for this year’s Mother’s Day.

In the past, he would just sell flowers online, and that was it. But with live streaming, you're interacting with consumers who are asking you, "How do I take care of this plant?" or "What do I do if this happens?" He said it brought up questions that his business hadn't dealt with before. And it also opened the door to a much bigger market, which he might not have had otherwise.