DEC 10, 2020
Consumer behavior followed suit: Digital adoption and/or time spent unexpectedly spiked for services like digital video, OTT subscriptions, messaging apps, health and fitness apps, and anything else users could enjoy at home. Meanwhile, digital services related to OOH activities, such as much of the sharing economy, saw usage dip significantly.
NOV 17, 2020
Health and Fitness App Users. With gyms around the country closed for long stretches, health and fitness app users will jump to 87.4 million people this year. Before the pandemic, we had this figure rising to just 72.3 million, meaning 15.1 million additional people will be using their mobile devices to help stay in shape. Live Video Viewers.