As coronavirus cases continue to rise in parts of the country, consumers are remaining wary of returning to gyms or visiting their physicians in person, with many turning to apps.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon tripled its revenues during an economic recession. They then talk about how Pinterest posted such strong Q3 growth, Walmart converting some stores into ecommerce labs, and Under Armour selling its smartphone app MyFitnessPal.

Consumer behavior followed suit: Digital adoption and/or time spent unexpectedly spiked for services like digital video, OTT subscriptions, messaging apps, health and fitness apps, and anything else users could enjoy at home. Meanwhile, digital services related to OOH activities, such as much of the sharing economy, saw usage dip significantly.

The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.

Health and Fitness App Users. With gyms around the country closed for long stretches, health and fitness app users will jump to 87.4 million people this year. Before the pandemic, we had this figure rising to just 72.3 million, meaning 15.1 million additional people will be using their mobile devices to help stay in shape. Live Video Viewers.

In 2021, expect to see a convergence of content and commerce, led by the likes of Peloton, Lululemon, Nike and Apple. Amazon and Google are also getting into the act as well with Halo and Fitbit, and emerging services offerings.

The Number of Health and Fitness App Users Increased 27% from Last Year. Five Charts: Understanding Gen Z’s Devices and Digital Usage. Influencers More Likely to Inspire Gen Zer and Millennial Purchases. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.