With wearables becoming more sophisticated and widespread, how should marketers and brands include them in their strategies? This report looks at where the wearables market is headed.

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

Over the past five years, neobanks have advanced on two fronts: user growth and richness of mobile functionality. But they’re still chasing profitability, launching new financial services offerings and reserving some of their most innovative features for paying customers. This second annual study stacks up the top four UK neobanks against one another, scoring their mobile app capabilities based on consumer demand for 48 emerging features.

Amid the pandemic-driven interest in financial wellness, a credit score feature ensures users stay in their banking app, rather than seek out third-party providers. Thirty-five percent of UK consumers checked their credit score between May and late July 2020, during the first nationwide lockdown, with 4 million doing so for the first time ever, per TransUnion research.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

However, some had nonlinear trajectories, including fitness and dating apps. For instance, fitness apps experienced a huge surge in downloads (30%) in 2020, according to App Annie—but usage didn’t follow a clear upward trend. “We saw huge interest right off the bat [for fitness apps],” said Sydow. “Then we actually saw usage taper quite a bit.

Apple’s careful curation of the App Store experience has been integral to establishing trust. It also allowed users to more easily opt out of location tracking by apps in iOS 13. Now, Apple’s new privacy “nutrition labels” and App Tracking Transparency requirements released in iOS 14.5 set a new standard that all app developers must comply with.

Key Insight: Top-rated financial wellness features are in short supply, despite high demand. Account aggregation can bring a customer’s full financial picture into focus, making the app the destination for financial oversight.

The number of mobile apps for health condition management is rising. This report examines how smartphone apps can help users control diseases and what gaps need to be filled before more consumers, providers, and payers get on board.