KEY STAT: US insurance digital ad spending growth will decelerate in 2022 and 2023, in line with the rest of the financial services industry. But insurance will maintain its title as the industry’s largest ad spender, comprising 45.0% of total financial services spending in 2023. Slower Digital Ad Spending Growth Amplifies Insurers’ Channel Choices.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

Growing efforts by fintech to democratize access to financial services will chip away at cash’s dominance. But unbanked and underbanked consumers in countries like Mexico will still favor cash in the near term. Trend: Consumer Demand for Fast and Free Shipping Will Only Grow.

Financial Services. Demand for Socially Responsible Investing Options Will Have Ripple Effects. Growing demand from retail and institutional investors for green and other socially responsible investment options will change the calculus for financial services firms.

Financial Services Digital Ad Spending. Digital ad spending in the financial services industry continued to grow through the pandemic. However, growth this year will be muted—13.5% will be below the overall digital rate of 16.8%. This means financial services spend will be £2.25 billion ($2.88 billion), just 11.7% of total digital spend across industries.

Retail’s €1.82 billion ($2.07 billion) in mobile ad spending will be more than travel, financial services, CPG, and healthcare and pharma combined. Healthcare and pharma and travel still embrace desktop/laptop ad spending.

Financial services will spend more than 70% of its digital ad dollars on mobile for the first time in 2021. The financial services industry has rapidly become app-centric over the past few years, and its ad strategies have followed suit. Back in 2016, the industry spent only 60.6% of its digital ad budget on mobile. Nonmobile Ad Spending by Industry.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

Financial services will be the second biggest industry, making up a quarter of ad spending. WHAT’S IN THIS REPORT? This report details the most important market shifts in our July 2021 forecast for US B2B advertising. It also includes new estimates for B2B display and search ad spend.