First it helped students with scholarships, now it’s branched out into debit cards. Fostering trust with Gen Zers and helping grow their financial literacy could pay off.

Education: Financial literacy is low among Gen Zers, per TIAA Institute. Investing in partnerships—like Zelle’s Everfi tie-up on financial education—could lead to initiatives that leverage these apps to teach young users, in turn getting them on board early.

Almost half (48%) of all Gen Zer and millennials have opened an account with a new financial provider due to a frustrating digital banking experience, the study found. What to do? Our “US Gen Z Financial Behaviors” report found that the cohort desires opportunities to improve their financial literacy but fears traditional banking institutions misunderstand their needs.

Here’s how it works: A self-proclaimed gamified finance app, Long Game uses prize-linked savings and casual gaming to incentivize customers to better manage their finances and improve their financial literacy. Truist plans to relaunch an improved version of the app and make it available to over 15 million households, according to TechCrunch.

Credited activities would include investments in childcare, education, workforce development, job training, health services, financial literacy efforts and revised parameters for affordable housing. Smaller-value loans and investments that would have a “high impact” on poor neighborhoods would be emphasized, rather than just a few large-scale projects.

Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.

Greenwood’s content arm pushes financial empowerment to pull in customers: The US neobank, which caters to Black and Latino communities, unveiled a studio arm that could help build anticipation for its 2022 launch. Its financial literacy programming could also help Greenwood stand out from similar neobanks.

Digital billing platform snapped up rival OODA Health for $450M—tech like this could not only help patients improve financial literacy, but also help hospitals better comply with CMS’ price transparency mandates.

And Zelle is working with Everfi to ramp up financial literacy education. Security-minded consumers. P2P fraud is mounting as user concern about payment security overall grows. Providers will bolster security protections—Venmo recently overhauled its privacy options, for example—and improve consumer education to onboard those who have avoided P2P payments due to safety concerns.

This third annual study ranks the 10 largest UK banks and building societies by assets according to their mobile banking capabilities and how highly consumers value their offerings. We present detailed benchmarking data on the availability of 41 mobile features, selected based on their propensity to set financial institutions apart.

Increasing mobile banking usage will amplify Zelle’s reach, especially as it looks to tap younger customers: Its new EVERFI partnership tied to financial literacy aims to grab users as they gain financial independence.

The banking giant topped a J.D. Power ranking of US customers’ satisfaction with retail banks’ financial advice—an offering with potential to keep branches open despite digital disruption.

The problem: As healthcare costs mount, the burden of medical bills weighs heavy on US patients—and that’s only being compounded by poor medical financial literacy and the slow-moving billing process.

In any case, there’s a school of thought that financial literacy or lack thereof is fairly peripheral to millennials’ financial standing. “I don’t think it’s the main determinant of the generational financial outcome,” Cramer said. “I think the problem is more circumstance and opportunity.”

With the mounting scrutiny on marketing performance, some of the brand conversation has turned toward brand equity, leading CMOs to focus on not just the financial value of their brand, but the social value as well. Financial and social outcomes are intrinsically linked.

Financial Times. Forbes. Gartner. Infosys. Kantar. RBC. Salesforce. Skyword. Segment. The Guardian.

The high levels of underinsurance stem from a lack of life insurance literacy: 65% do not have a thorough understanding of how policies work and find them confusing, per PolicyAdvisor. Life insurers will invest in digital tools to help brokers and agents educate consumers about the coverage they need.