The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

But the typical 90-day theatrical run will be shortened to just 45 days, after which the films will be available on HBO Max. ViacomCBS opted for a similar move, with movies getting between 30 and 45 days in theaters before hitting Paramount+.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

By contrast, the share of internet users who watched TV or films via subscription video-on-demand (SVOD) services rocketed between H1 2019 and H1 2020, from 57.1% to 68.3%. In total, nearly 89% of respondents in Turkey had streamed free or paid-for TV, film, or other video content in the prior month, GlobalWebIndex reported.

Prominent brands like adidas have also produced short films to mark the holiday. Family togetherness and traditional values, with a twist of modern societal dilemmas, have been popular themes, with subtle branding messages only to be revealed at the very end of the film.

“Additionally, podcast production is quicker and cheaper than that of TV and video, which has enabled listeners to get a constant flow of fresh content, something that became a stumbling block for the TV and film industries throughout 2020.”.

More than 45% of those polled in H1 2020 said they had watched TV shows, films, or other video content from such a service in the month prior, compared with 35.9% in H1 2019. Admittedly, SVOD consumption lags far behind the level of video viewing overall. Some 70.8% of internet users had streamed video content of some kind in the previous month.

In H1 2020, 62.3% of internet users polled had used SVOD to watch TV programs, films, and other video content in the previous month, compared with 56.2% in H1 2019. Thanks to the expansion of time-shifted and digital viewing options, overall adoption of video-on-demand (VOD) stood at 84.0% of internet users in H1 2020. Respondents spent a daily average of 1:14 with online TV/streaming options.

The share of UK respondents viewing TV, films, or other video content via subscription video-on-demand (SVOD) services like Netflix or Amazon Prime Video also remains among the higher values recorded globally at 75.3%. Younger people were also in the lead here; 92.5% of internet users ages 16 to 24 had watched SVOD in the previous month.

., Kuaishou’s arthouse film channel, “Heartwarming Cinema,” which launched in time for the Lunar New Year). As for social media, besides household names WeChat and Weibo, more recently, we have seen the rise of beauty-focused Xiaohongshu and video-sharing platform Bilibili, which is popular among Gen Zers and known for its anime content, though it has been diversifying.

In H1 2020, 61.2% of internet users polled had used SVOD to watch TV programs, films, or other video content in the previous month. That was roughly equivalent to the shares in France and Romania (61.6% and 60.5%, respectively) but well below the reach of SVOD in many other countries surveyed, including Canada (76.2%) and Ireland (79.2%).

Moreover, 76.8% of respondents polled in H1 2020 watched films or TV shows via subscription video-on-demand (SVOD) services such as Netflix—a sizable gain compared with 70.6% last year. Increases in video viewing were doubtless fueled, at least in part, by several periods of lockdown beginning in late March 2020.

More than two-thirds (67.9%) of respondents polled in H1 2020 had used TV broadcasters’ catch-up or on-demand services in the prior month—a small increase since H1 2019—and 69.9% had watched TV programs, films, or other video content via subscription video-on-demand (SVOD) services like Netflix.

But there was a substantial gain in the share who had accessed TV shows, films, or other content from SVOD providers, such as Netflix, to 48.5%. As of H1 2020, 37.0% of Hong Kong respondents had invested in a smart TV; again, this value was lower than in H1 2019. Ownership remained much greater in the most affluent homes as well.

Over 61% of respondents watched TV or film content via subscription VOD (SVOD) services such as Netflix or CatchPlay—a smaller share than last year. Indonesia was one of the few countries where penetration of SVOD was lower in H1 2020 than a year prior. Nonetheless, smart TV ownership was up, reaching 25.0% of internet users this year. That said, adults 35 and older were more likely to own a smart TV.

Crucially, the share of internet users who watched films or TV shows via subscription video-on-demand (SVOD) services, such as Netflix or HBO Go, in the prior month rose to 90.4%—surpassing the reach of live TV for the first time. Mexico was the only country where that switch took place this year, per GlobalWebIndex. Smart TV ownership was also high by global standards, at 56.3%.

In October, Disney announced that it was reorganizing its film and TV divisions to focus on streaming. A month later, it announced that Disney+ obtained 73.7 million subscribers during its first year. Other large media companies like ViacomCBS and WarnerMedia recently stated that they would reorganize themselves to prioritize streaming.

Entertainment: Includes amusement and recreation, box office, film, music, digital video, and video games (excluding video game hardware). Financial services: Includes commercial banks, credit agencies, personal credit institutions, insurance companies, consumer finance companies, loan companies, business credit institutions, and credit card agencies.

And with film production on pause, actors like Sean Penn and Julia Louis-Dreyfus participated in virtual table reads of films and television shows like “Fast Times at Ridgemont High” and “Veep.”. At the onset of the pandemic, consumers expressed interest in watching livestreamed versions of events that could not occur as planned.

For example, while captioning is required by law for TV programming and films, most online videos—including those on YouTube—aren’t subject to the same regulation. Instead, these and other videos on social media come with machine-generated captions using speech-recognition software, with spotty and unreliable results. Top brands step up. Now, some marketers are seeking better options.

“So, the show is going to be a blend of communications on what to expect when you go to the theater, while at the same time talking to different actors, different directors, but also critics on the films coming out.”. Nairn said Cineplex listen-through rates are about 95% on episodes that average just over 20 minutes in length.

“Additionally, podcast production is quicker and cheaper than TV and video, which has enabled listeners to get a constant flow of fresh content; something that became a stumbling block for the TV and film industries throughout 2020.”.