Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline in 2020.

Lastly, following its acquisition of the Quibi and “This Old House” libraries, Roku signed an exclusive deal with Saban Films to stream its movies on The Roku Channel three months after they appear in theaters. These moves show that, for a growing number of streaming services, original content production is becoming essential. Read Next.

The bigger picture: The line between video game property and traditional media property is starting to blur, with more and more games receiving TV and film adaptations and vice versa. Riot’s rollout of “Arcane” takes things a step further, promoting the show across its own games and popular streaming platforms in ways that are culture-conscious.

With movie theaters in disarray, studios turned to other venues to distribute and promote their films. Notably their affiliated subscription OTT services, which spiked by 36.8% in time spent in 2020 as millions stayed home and binged on movies and shows.

Meanwhile, the share of internet users who watched TV programs or films via subscription video-on-demand (SVOD) services in the previous month climbed between H1 2020 and H1 2021, from 68.3% to almost 75%. Overall, 97.4% of respondents had streamed free or paid-for TV, film, or other video content.

In a statement, the company said it hoped to create “a unique universe across animated and live-action films and TV, publishing, games, immersive experiences, live theater, consumer products, and more” based on the existing properties.

Some previous projects include managing Gunpowder & Sky’s Dust and Alter digital brands, creating the experimental film series Dust Flow, and curating Viacom’s global streaming service, Pluto TV. Matt Noyes is director, product marketing at Brightcove, with an emphasis on its enterprise solutions.

The big drivers of entertainment ad spending are film and game studios with franchises that appeal mainly to millennial and Gen X audiences, and those groups will outpace other demos in smartphone adoption and penetration in the next several years. Spending by ad format.

What this means for Apple: Close to completing its transition from Intel to Apple Silicon, Apple is now offering its processors within its more premium and pro-focused hardware, which are standard tools in many graphic design, media, animation, video and film production companies.

The news: Streaming services like Apple TV+ and Netflix may have swept the 73rd Primetime Emmy Awards this past weekend, but Paramount+ bungled its live broadcast of the event, per Slash Film. More on this: Streaming shed the “new media” moniker with its impressive Emmys showing, establishing platforms as the dominant cultural forces over TV networks.

More than three-quarters (78.0%) of respondents had watched films, TV programs, or other video content via subscription video-on-demand (SVOD) services like Netflix. Social networks and messaging services can hardly expand their audiences further in UAE, as uptake is near full saturation.

More than 55% of respondents had watched TV shows, films, or other video content from services like Netflix in the month prior, compared with 45.4% in H1 2019. By contrast, digital audio appeared less popular in 2021, as penetration dropped to 53.2%.

Crucially, the share of internet users who watched TV shows or films via subscription video-on-demand (SVOD) services, such as Netflix or HBO Go, in the prior month climbed to 93.0%. Mexico remains one of the few countries where SVOD reached more viewers than live TV. Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020.

In addition, over 81% of respondents had accessed films or TV shows via subscription video-on-demand (SVOD) services like Netflix. Thanks to the range of digital viewing options, video streaming reached more people than live TV—a shift already noted last year. In H1 2021, 97.4% of internet users in India said they had watched digital video content in the prior month.

More internet users (77.6%) were watching films and TV shows via subscription video-on-demand (SVOD) services as well. As a result, virtually equal numbers were viewing SVOD and broadcast TV. Meanwhile, penetration of video streaming passed the 90% mark. In H1 2021, 92.9% of respondents had accessed some type of video-on-demand (VOD) content through digital platforms in the prior month.

The share of internet users who’d watched TV or films via subscription video-on-demand (SVOD) services like Netflix posted a new high this year, at 83.8%. This follows a 10-percentage-point jump between 2019 and 2020. Among the 16-to-24 age group, 94.8% had watched SVOD during the previous month in Q1 2021. In high-income households, 88.7% had done so.

While 78.7% of the 16-to-24 cohort and 88.6% of the 25-to-34 group had watched films or TV shows via SVOD in the prior month, fewer than 30% of those ages 55 to 64 were SVOD viewers. Digital audio followed much the same pattern. The share of internet users streaming music, podcasts, or other audio content in the prior month was 62.5% in H1.

In the oldest cohort, ages 55 to 64, fewer than half had watched films or TV programs via SVOD in the previous month. Smart TV ownership is on the rise as well, climbing to 60.5% in H1 2021. By comparison, smartwatches registered only modest uptake, owned by 16.1% of the online population in H1 2021.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

As of Q1 2021, most video viewers (66.4% of internet users) watched TV or film content via subscription video-on-demand (SVOD) services like Netflix or Catchplay—a gain of about 5 percentage points from H1 2020. Live TV proved popular, too. In Q1, 86.8% of internet users had watched broadcast TV in the prior month.

Procter & Gamble released “Powering Progress,” a film demonstrating how Hispanic progress is a net positive for the US. Mucinex launched its “Our Community Needs You Well” campaign, highlighting Latinos dedicated to helping communities stay healthy throughout the pandemic. Lifestyle and travel:.

In July, Comcast announced that, beginning in 2022, films from its movie studio Universal Pictures would make their streaming debut on NBCU’s Peacock. The films will exclusively run on Peacock for four months. After four months have lapsed, Universal Pictures can license its movies to other streaming services.