FEB 8, 2021
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.
JAN 25, 2021
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018. We spoke with Chipotle’s Beck about how the brand uses memes in its social media marketing today. How do memes factor into Chipotle’s social media marketing? Today, we use memes in our day-to-day content as well as paid social media.
MAR 15, 2021
NOV 11, 2020
The fast-casual restaurant chain had numerous relationships with suppliers for milk and other fresh ingredients to make bread, but after the onset of the pandemic, no one was coming to its locations to purchase bread. Given all its inventory, Panera quickly pivoted to grocery delivery.
AUG 26, 2020
“We’ve accelerated our thinking and planning for AR amid the pandemic,” said Scott Nelson, vice president of marketing at fast-casual restaurant chain Panera Bread, which has done three social media AR executions in recent years. “The ability to showcase our menu items with AR in front of our customers, wherever they may be, is a powerful tool.”.
OCT 30, 2019
In May, Chipotle became the first fast-casual restaurant chain to use TikTok for a hashtag challenge in the US. The #ChipotleLidFlip challenged fans to copy the technique of a Chipotle employee who gained viral fame on Instagram with a video showing him stylishly flipping the lid on a burrito bowl to close it. Instead of using Instagram for the marketing effort, Chipotle went with TikTok.
DEC 15, 2020
In terms of drawing awareness, we did a lot of homemade beta content, pushed it on social media, and worked with a digital agency to target consumers that may not be following honeygrow or turn casual guests into super loyal guests. Honeygrow has always bought its ingredients locally.
APR 27, 2021
State of the category: In 2020, work-from-home policies and the cancellation of social events meant less demand for wardrobe updates, from formalwear down to casual clothing. This led to slower ecommerce sales growth for apparel and accessories in 2020 than any category, other than auto/parts.
SEP 15, 2020
These hardcore games are battle or fantasy games geared toward intense gamers, whereas casual and midcore games—the latter with more developed game loops and design than the former—are geared toward less-serious gamers. For casual and midcore games that retained their hybrid model, the share of revenues coming from advertising fell 30% YoY within the same games.
SEP 29, 2020
For casual and midcore games that retained their hybrid model, the share of revenues coming from advertising fell 30% YoY within the same games. In absolute terms, ad revenues did well in these hybrid games, rising by 47%, but IAP revenues jumped by 130%.
MAY 31, 2020
TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.
DEC 11, 2019
However, a lot will depend on how fast the long tail of game developers adopt these standards and offer automated and measurable ad buying experiences. So far, many have been satisfied with CPI-driven campaigns for game app installs and have lagged other publishers.