FEB 8, 2021
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.
AUG 18, 2021
This follows the flurry of companies like Starbucks, Nordstrom, and the Home Depot that started accepting digital currencies indirectly through crypto wallets back in 2019, along with more recent additions like Yum Brands, which operates popular fast casual brands like Pizza Hut and Taco Bell.
FEB 3, 2021
JAN 25, 2021
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018. We spoke with Chipotle’s Beck about how the brand uses memes in its social media marketing today. How do memes factor into Chipotle’s social media marketing? Today, we use memes in our day-to-day content as well as paid social media.
MAR 15, 2021
NOV 11, 2020
The fast-casual restaurant chain had numerous relationships with suppliers for milk and other fresh ingredients to make bread, but after the onset of the pandemic, no one was coming to its locations to purchase bread. Given all its inventory, Panera quickly pivoted to grocery delivery.
FEB 3, 2021
AUG 26, 2020
“We’ve accelerated our thinking and planning for AR amid the pandemic,” said Scott Nelson, vice president of marketing at fast-casual restaurant chain Panera Bread, which has done three social media AR executions in recent years. “The ability to showcase our menu items with AR in front of our customers, wherever they may be, is a powerful tool.”.
OCT 30, 2019
In May, Chipotle became the first fast-casual restaurant chain to use TikTok for a hashtag challenge in the US. The #ChipotleLidFlip challenged fans to copy the technique of a Chipotle employee who gained viral fame on Instagram with a video showing him stylishly flipping the lid on a burrito bowl to close it. Instead of using Instagram for the marketing effort, Chipotle went with TikTok.
APR 27, 2021
State of the category: In 2020, work-from-home policies and the cancellation of social events meant less demand for wardrobe updates, from formalwear down to casual clothing. This led to slower ecommerce sales growth for apparel and accessories in 2020 than any category, other than auto/parts.
SEP 15, 2020
These hardcore games are battle or fantasy games geared toward intense gamers, whereas casual and midcore games—the latter with more developed game loops and design than the former—are geared toward less-serious gamers. For casual and midcore games that retained their hybrid model, the share of revenues coming from advertising fell 30% YoY within the same games.
SEP 29, 2020
For casual and midcore games that retained their hybrid model, the share of revenues coming from advertising fell 30% YoY within the same games. In absolute terms, ad revenues did well in these hybrid games, rising by 47%, but IAP revenues jumped by 130%.
DEC 15, 2020
In terms of drawing awareness, we did a lot of homemade beta content, pushed it on social media, and worked with a digital agency to target consumers that may not be following honeygrow or turn casual guests into super loyal guests. Honeygrow has always bought its ingredients locally.
AUG 3, 2021
Top loyalty program perks include free and fast delivery, special pricing, and bonus points, per an April 2020 Oracle study. Co-brand products that provide these benefits more effectively than multitender programs position themselves as the most compelling choice for transactions made at the retailer by top shoppers.
MAY 31, 2020
TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.
AUG 2, 2021
National and international firms are collaborating on several initiatives for fast-moving consumer goods (FMCG), for example. Meanwhile, some brands have developed high-tech packaging solutions that promise a new era in sustainable ecommerce delivery. Buyers Look for Eco-Friendly Packaging and May Avoid Retailers that Don’t Use It.
DEC 11, 2019
However, a lot will depend on how fast the long tail of game developers adopt these standards and offer automated and measurable ad buying experiences. So far, many have been satisfied with CPI-driven campaigns for game app installs and have lagged other publishers.
AUG 24, 2020
“Fast-moving consumer goods brands and self-care brands need to be able to sell products. It's completely logical to have a performance element to it.”. Ecommerce has arguably been the next frontier for influencer marketing since before the pandemic, with social platforms rolling out new features, like shoppable branded content on Instagram, to facilitate the process.