Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long. The No. 2 spot goes to Facebook, which captures a 60.8% share, while TikTok takes third with 53.9%.

Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

Meta’s future is muddled by declining Facebook users, slow metaverse adoption and a beleaguered ad model: In response to TikTok's success, Meta will shift focus to video, but will the reactionary move be enough to recover losses?

On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

Facebook: Fewer New Product Launches as Priorities Shift. Facebook had a relatively slow Q2 in terms of new features and ad products. It makes sense: Building the metaverse isn’t cheap, and Facebook is also dealing with major challenges to its ad business. Ad and Monetization Product Updates. Meta Is Developing ‘Basic Ads’.

Advertisers using Facebook and Instagram are in a stronger negotiating position than ever before. Meta is going to fight hard to keep its advertisers in the fold, but its CPMs are still much higher than its competitors’, according to Tinuiti’s Q1 Facebook Ads Benchmark Report.

Creator and UGC videos are some of the best-performing ad creative on TikTok. This is a challenge for many advertisers who are accustomed to producing their own polished video creative that’s more akin to a TV spot.

Meta’s dominance in social with Facebook and Instagram, and Google’s grip on video with YouTube and on search, will not waver for years to come. Brands must pursue specific strategies to meet audiences on the duopoly’s platforms. The television landscape is shifting away from linear TV and toward connected TV (CTV).

However, its total buyer base is partially limited by its less developed commerce ecosystem—especially when compared with Facebook and Instagram.