OCT 8, 2020
eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.
OCT 21, 2020
We expect the number of Messenger users in Canada to rise 5.4% this year to 16.5 million. WhatsApp’s user base will be roughly half of that of Messenger, at 8.5 million in 2020. Still, it’s growing at a slightly quicker pace than Messenger, at 6.6% YoY. (This is the first time we are forecasting Messenger and WhatsApp users in Canada.).
DEC 8, 2020
According to research by Médiamétrie that was cited in a June 2020 article in Le Figaro, 31.9 million people used Facebook and/or Facebook Messenger daily in April, up from 27.3 million in February, before lockdowns started. These figures can’t be directly compared with our forecast, which is for monthly users and does not include Messenger-only users.
JAN 5, 2021
Flash forward to today, and Facebook has integrated a Stories-like feature into all of its apps, including WhatsApp and Messenger, and Twitter now has its own disappearing photo and video feature, Fleets. But while the shift may have been in motion before 2020, the pandemic has greatly increased the speed at which these changes are happening.