This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

It has relatively fewer small-business advertisers than Facebook and Instagram do, and more large advertisers have been willing to commit to using Snapchat on a regular basis. In prepared remarks delivered during the investor conference call, Jeremi Gorman, Snap’s chief business officer, said the company “doubled the amount of money committed via upfronts in 2020 vs. 2019.”.

Facebook reported 195 million daily active users (DAUs) in the US and Canada in Q4 2020, down by 1 million from Q3, but ahead of the 190 million it had in Q4 2019. Monthly active users (MAUs) came in at 258 million, up by 3 million from Q3 and by 10 million year over year (YoY). However, DAUs as a percentage of MAUs was 75.6%, 1 percentage point lower than in Q4 2019, before the pandemic began.

WhatsApp, for instance, has Status—disappearing photos and videos like those on Facebook, Instagram, Messenger and Snapchat Stories. WhatsApp Status had more than 500 million daily active users worldwide in Q1 2019, per Facebook. Then there's China's super-app WeChat, which allows its users to do almost anything from send a message to hail a ride or shop online.

The hope is the partnership will give publishers more viable alternatives to the walled gardens of Facebook and Google, especially as the latter moves to deprecate third-party cookies by the end of 2023. Connexity’s retail clients that want to diversify their channel mix will have even more options.

Facebook already said it will accelerate plans to move away from the waterfall in Facebook Ad Network in response to iOS 14, with all ads filled via bidding by Q2 2021. It found that publishers earn up to 27% more average revenue per daily active user (ARPDAU) using bidding versus the waterfall and that they reduce time spent on ad operations by up to 50%.

Facebook properties:. The number of worldwide monthly active users (MAUs) to Facebook’s family of properties (Facebook, Instagram, Messenger and/or WhatsApp) reached 2.99 billion in Q1, up 100 million from Q4 2019. The ratio of daily active users (DAUs) to MAUs grew 1 percentage point, to 79%. The user growth came from both new users as well as lapsed users, Facebook said.

The latest available data from Facebook puts WhatsApp Status’ worldwide daily active user base at more than 500 million as of Q1 2019. That was in line with Instagram Stories and Messenger/Facebook Stories combined. That said, it’s unlikely that WhatsApp Status ads will be a major contributor to Facebook’s bottom line, at least in the near future.

During the earnings conference call, Ned Segal, Twitter’s CFO, said the goal was not to show “the largest DAU [they] could,” but rather the numbers of users who are capable of seeing ads. That’s considered a more relevant figure for advertisers but also means that Twitter’s DAU metrics may not be comparable to other social platforms, like Facebook and Snapchat.

Facebook: In May 2021, Facebook introduced “Live Shopping Fridays,” during which brands can showcase products through Facebook’s live shopping feature. From the livestreams, customers can tap featured products to learn more about them, add products to their shopping carts, and check out.

Worldwide, reddit had 52 million daily active users in October, up 44% year over year, according to company data cited in a December 2020 Wall Street Journal article. US Adults Will Spend Twice the Amount of Time Viewing Digital Video as They Do on Social Networks.

Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers.

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

More than 500 million worldwide accounts on Facebook and on Facebook Messenger used Stories every day as of April 2019. As of that date, 500 million worldwide accounts also used WhatsApp’s stories, or “Status” as it’s called on the app. That was the last date Facebook released stats on Stories usage for those properties. Snapchat had 229 million worldwide daily active users (DAUs) in Q1 2020.

When Facebook reported its Q4 earnings last month, CEO Mark Zuckerberg announced that 2 million advertisers were active on stories across Facebook, Instagram and Messenger last year. And the ad growth makes sense, because users are increasingly viewing stories. The feature has 500 million daily users—roughly half of Instagram's one-billion DAU count.

Despite signs of declining user engagement, the ratio of worldwide daily active users (DAUs) to MAUs remained stable at 66%. Overall, Facebook reported that 2.8 billion people worldwide use its "family of services"—Facebook, Instagram, Messenger and WhatsApp—on a monthly basis.

But changing the metric won’t make Twitter’s MAU problem go away, especially as platforms like Facebook and Instagram continue to grow exponentially faster. “The shift in Twitter reporting from MAU to mDAU will not change our estimates as we plan to keep our platform metrics consistent for comparison purposes,” Peart said.

Facebook IQ. GfK. GlobalWebIndex (GWI). The Harris Poll. Savanta.

Twitter reported that its worldwide monetizable daily active users (mDAUs) grew by 24% to 166 million in Q1 2020. That’s the highest growth rate for the company since it started reporting mDAUs in Q4 2018. Twitter defines mDAUs as users who log in to their account at least once per day from Twitter applications that are able to show ads.