Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.

On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.

Analyst insight: DAU growth is a positive sign for Facebook “especially coming off of Q4 2021 when it experienced its first-ever decline in DAUs,” said analyst Evelyn Mitchell. “But it’s also clear that Facebook is still struggling to bring in new users, and it’s becoming increasingly difficult for Instagram to pick up the slack.”

Facebook was projected to pass 2 billion users worldwide in 2021 and poised to hit 2.10 billion by the end of this year. But despite boasting a massive user base, growth on the platform declined dramatically in 2021 and will slow to a trickle in years to come.

It has relatively fewer small-business advertisers than Facebook and Instagram do, and more large advertisers have been willing to commit to using Snapchat on a regular basis. In prepared remarks delivered during the investor conference call, Jeremi Gorman, Snap’s chief business officer, said the company “doubled the amount of money committed via upfronts in 2020 vs. 2019.”.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

Facebook reported 195 million daily active users (DAUs) in the US and Canada in Q4 2020, down by 1 million from Q3, but ahead of the 190 million it had in Q4 2019. Monthly active users (MAUs) came in at 258 million, up by 3 million from Q3 and by 10 million year over year (YoY). However, DAUs as a percentage of MAUs was 75.6%, 1 percentage point lower than in Q4 2019, before the pandemic began.

If eyeballs continue to depart Facebook and Instagram, it puts increasing pressure on Meta to find a way to monetize its metaverse ambitions that much faster.

Facebook added 5 million DAUs and the same number of MAUs in the US and Canada in Q1, its largest gain in the region in at least 2 years. It now has 253 million MAUs and 195 million DAUs, with the DAU/MAU ratio at 77%. Pinterest:.

Companies like Alibaba, Baidu, ByteDance, and Tencent have participated in a wave of trademarks filings and investments in the metaverse space, after Mark Zuckerberg touted it as “the next chapter for the internet” at the October Facebook Connect conference.

Twitter reported that its worldwide monetizable daily active users (mDAUs) grew by 24% to 166 million in Q1 2020. That’s the highest growth rate for the company since it started reporting mDAUs in Q4 2018. Twitter defines mDAUs as users who log in to their account at least once per day from Twitter applications that are able to show ads.

Facebook already said it will accelerate plans to move away from the waterfall in Facebook Ad Network in response to iOS 14, with all ads filled via bidding by Q2 2021. It found that publishers earn up to 27% more average revenue per daily active user (ARPDAU) using bidding versus the waterfall and that they reduce time spent on ad operations by up to 50%.

More than 500 million worldwide accounts on Facebook and on Facebook Messenger used Stories every day as of April 2019. As of that date, 500 million worldwide accounts also used WhatsApp’s stories, or “Status” as it’s called on the app. That was the last date Facebook released stats on Stories usage for those properties. Snapchat had 229 million worldwide daily active users (DAUs) in Q1 2020.

The hope is the partnership will give publishers more viable alternatives to the walled gardens of Facebook and Google, especially as the latter moves to deprecate third-party cookies by the end of 2023. Connexity’s retail clients that want to diversify their channel mix will have even more options.

We look at 2021’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Facebook meta-morph into a VR-focused platform, Clubhouse rise and fall, Amazon convert 60 million smart speakers into a giant Wi-Fi network, and more.

Worldwide, reddit had 52 million daily active users in October, up 44% year over year, according to company data cited in a December 2020 Wall Street Journal article. US Adults Will Spend Twice the Amount of Time Viewing Digital Video as They Do on Social Networks.

Facebook IQ. GfK. GlobalWebIndex (GWI). The Harris Poll. Savanta.

Facebook: In May 2021, Facebook introduced “Live Shopping Fridays,” during which brands can showcase products through Facebook’s live shopping feature. From the livestreams, customers can tap featured products to learn more about them, add products to their shopping carts, and check out.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Instead, it focuses on monetizable daily active users (mDAUs), or users who log in to their account at least once per day from Twitter applications that are capable of showing ads. As a result, Twitter’s mDAU figures are not directly comparable with DAU figures from other social platforms or our forecasts. The company reported it closed Q3 2020 with:. Worldwide mDAUs: 187 million, up 29% YoY.