It has relatively fewer small-business advertisers than Facebook and Instagram do, and more large advertisers have been willing to commit to using Snapchat on a regular basis. In prepared remarks delivered during the investor conference call, Jeremi Gorman, Snap’s chief business officer, said the company “doubled the amount of money committed via upfronts in 2020 vs. 2019.”.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

Facebook reported 195 million daily active users (DAUs) in the US and Canada in Q4 2020, down by 1 million from Q3, but ahead of the 190 million it had in Q4 2019. Monthly active users (MAUs) came in at 258 million, up by 3 million from Q3 and by 10 million year over year (YoY). However, DAUs as a percentage of MAUs was 75.6%, 1 percentage point lower than in Q4 2019, before the pandemic began.

WhatsApp, for instance, has Status—disappearing photos and videos like those on Facebook, Instagram, Messenger and Snapchat Stories. WhatsApp Status had more than 500 million daily active users worldwide in Q1 2019, per Facebook. Then there's China's super-app WeChat, which allows its users to do almost anything from send a message to hail a ride or shop online.

The hope is the partnership will give publishers more viable alternatives to the walled gardens of Facebook and Google, especially as the latter moves to deprecate third-party cookies by the end of 2023. Connexity’s retail clients that want to diversify their channel mix will have even more options.

The latest available data from Facebook puts WhatsApp Status’ worldwide daily active user base at more than 500 million as of Q1 2019. That was in line with Instagram Stories and Messenger/Facebook Stories combined. That said, it’s unlikely that WhatsApp Status ads will be a major contributor to Facebook’s bottom line, at least in the near future.

Facebook already said it will accelerate plans to move away from the waterfall in Facebook Ad Network in response to iOS 14, with all ads filled via bidding by Q2 2021. It found that publishers earn up to 27% more average revenue per daily active user (ARPDAU) using bidding versus the waterfall and that they reduce time spent on ad operations by up to 50%.

Facebook properties:. The number of worldwide monthly active users (MAUs) to Facebook’s family of properties (Facebook, Instagram, Messenger and/or WhatsApp) reached 2.99 billion in Q1, up 100 million from Q4 2019. The ratio of daily active users (DAUs) to MAUs grew 1 percentage point, to 79%. The user growth came from both new users as well as lapsed users, Facebook said.

Facebook: In May 2021, Facebook introduced “Live Shopping Fridays,” during which brands can showcase products through Facebook’s live shopping feature. From the livestreams, customers can tap featured products to learn more about them, add products to their shopping carts, and check out.

Despite signs of declining user engagement, the ratio of worldwide daily active users (DAUs) to MAUs remained stable at 66%. Overall, Facebook reported that 2.8 billion people worldwide use its "family of services"—Facebook, Instagram, Messenger and WhatsApp—on a monthly basis.

Worldwide, reddit had 52 million daily active users in October, up 44% year over year, according to company data cited in a December 2020 Wall Street Journal article. US Adults Will Spend Twice the Amount of Time Viewing Digital Video as They Do on Social Networks.

More than 500 million worldwide accounts on Facebook and on Facebook Messenger used Stories every day as of April 2019. As of that date, 500 million worldwide accounts also used WhatsApp’s stories, or “Status” as it’s called on the app. That was the last date Facebook released stats on Stories usage for those properties. Snapchat had 229 million worldwide daily active users (DAUs) in Q1 2020.

Facebook IQ. GfK. GlobalWebIndex (GWI). The Harris Poll. Savanta.

Twitter reported that its worldwide monetizable daily active users (mDAUs) grew by 24% to 166 million in Q1 2020. That’s the highest growth rate for the company since it started reporting mDAUs in Q4 2018. Twitter defines mDAUs as users who log in to their account at least once per day from Twitter applications that are able to show ads.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Instead, it focuses on monetizable daily active users (mDAUs), or users who log in to their account at least once per day from Twitter applications that are capable of showing ads. As a result, Twitter’s mDAU figures are not directly comparable with DAU figures from other social platforms or our forecasts. The company reported it closed Q3 2020 with:. Worldwide mDAUs: 187 million, up 29% YoY.

While our forecasts gauge Twitter's monthly user numbers, engagement on the platform can be better ascertained by quarterly company reporting of monetizable daily active users (mDAUs). This metric quantifies users who log in to their account at least once per day from Twitter applications capable of showing ads.

Facebook. Description: Mark Zuckerberg, the kingpin of social media, is putting social audio on the front burner. After news reports surfaced in February that Facebook was building a social audio product, he used Clubhouse to deliver news about Facebook Shops reaching 250 million active users and joined a room (along with Spotify’s Daniel Ek) to discuss the creator economy. Users: N/A.

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

The study also found that average time spent on TikTok among UK adults who used the app climbed to 22 minutes per day in August, the same time spent on both Facebook and Messenger that month by respondents who used those apps. In September, time spent on TikTok fell back to 20 minutes, versus 21 minutes for Facebook and Messenger.