Report
| APR 9, 2021
They named Instagram, Facebook, and Twitter as platforms they are emphasizing. But some noted that conversions tend to be less consistent on social, likely as a result of reluctant, random, or impulsive purchasing behaviors using integrated ecommerce features. Nevertheless, social is an important channel amid the rise of social commerce.
Performance Metrics
| FEB 18, 2021
Performance Metrics
| APR 1, 2020
Report
| FEB 3, 2021
While 75% said they believed that Facebook would drive increased ad spending across platforms through Facebook Shops, only 13% said they planned to participate (with another 58% indicating they were unsure). Given Facebook Shops’ focus on SMBs, this initial reticence makes sense.
Article
| JUL 21, 2021
Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.
Report
| JUL 21, 2021
Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.
Report
| DEC 6, 2021
CTRs: Twofold growth in CTRs versus the benchmark during the first week of the campaign. CPC: A 50% improvement in CPC versus the benchmark during the first week of the campaign. Can AR Reduce the Social Commerce Return Rate? Returns are a real problem. US consumers returned $428.01 billion in merchandise to retailers in 2020, per data from the National Retail Federation (NRF) and Appriss Retail.