APR 9, 2021
But affiliate deals can also be paid on cost per click (CPC), flat fee, or a hybrid of flat fee and commission. According to the IAB UK survey, 99% of UK affiliate marketers said they actively did affiliate deals on a CPA, or commission, basis. More than half (56%) reported offering flat fees, and 24% reported doing CPC deals.
MAR 30, 2021
On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Performance Metrics |
FEB 18, 2021
Performance Metrics |
APR 1, 2020
AUG 2, 2021
Focusing on a small target audience to drive traffic to their websites allows marketers to keep cost per click low. But search ads are losing their dominance as investment in display ads is on the rise on platforms like LinkedIn, Facebook, Twitter, CTV, and audio increases.
SEP 15, 2020
Although social media CPMs and costs per click (CPCs) have recovered and even exceed some pre-pandemic prices over the past winter, they still lag behind prices from a year ago. Socialbakers released a report in July 2020 that indicated that CPCs on Facebook and Instagram were 23.6% lower at the end of Q2 2020 compared with the same timeframe a year prior.
APR 30, 2020
In an analysis of client spending on Facebook and Instagram in Q4 2019, Adstage found that Instagram Stories had a median CPM of $7.99, not far below Facebook News Feed’s median CPM of $8.87. On a cost-per-click (CPC) basis, Instagram Stories advertising was actually more expensive, at $1.84 vs. $0.81 for Facebook News Feed.
APR 23, 2020
According to an analysis by Socialbakers, the cost per click (CPC) for advertising on Facebook and Instagram in East Asia increased 25.6% in March, while CPC fell in all other regions, including North America. But differences in the business environments between China and the US will make this an imperfect comparison. Advertiser Spending Plans.
APR 22, 2020
Socialbakers reported that CPMs and CPCs fell across all industries and social media platforms. CPMs fell from a recent high of $1.88 in late November to $0.81 in late March. Although part of this drop is seasonal, the majority is related to the coronavirus. CPCs also dropped 19% from a previous low of $0.11 in early January to $0.09 most recently.
NOV 12, 2019
By comparison, 96% of respondents advertised on Google, and 81% did so on Facebook. Amazon fell somewhere between Pinterest and reddit in terms of advertiser penetration. But Amazon was listed higher when advertisers and agencies were asked where they planned to increase spending in the next 12 months.
NOV 23, 2020
In 2019, Sponsored Brand CPCs had come down because new, lower-value inventory had been added by Amazon. But in Q2 2020, Sponsored Brand ads saw pandemic-related price drops as well, according to all three firms, and Tinuiti’s clients continued enjoying lower CPCs on Sponsored Brand ads as of Q3.
NOV 7, 2019
Amazon makes the bulk of its ad revenues from ads sold on a CPC basis, which are displayed as consumers are shopping on its properties, most involving keyword targeting.
APR 1, 2019
Instagram and Snapchat are in, and Facebook is most definitely out. Another reason Gen Zers like to spend time in stores is so they can post their experience on Instagram or Snapchat—retailers can be sure they won't be posting about it on Facebook.
AUG 29, 2019
When mobile video ad network AdColony surveyed mobile users worldwide in 2018 about where they preferred to encounter ads, the plurality said Facebook. When they’re in-market to buy:.
JAN 30, 2020
By comparison, 73% used Facebook and 63% used Twitter. As a source of leads, LinkedIn performs above average when compared with other social networks. For example, in fall 2019, US and UK B2B customers of social media management platform Oktopost said they generated 58% of their leads from LinkedIn. Just 23% of leads came from Facebook and another 17% from Twitter.
JUL 29, 2021
Further, given that search is cost-per-click (CPC) it can be cost-effective even if those CPCs are high—if the keyword targeting is good and the users who click are truly in-market. This can make sense for B2B advertisers that have smaller target audiences.
SEP 9, 2021
While Facebook, Twitter, and YouTube all partner with major US sports leagues, they have mostly pivoted to sports-related nongame content, while Amazon has doubled down on full-game streams.
OCT 30, 2019
In Japan, the network offers three ad formats: rewarded video ads, interstitial video ads and playable ads, which can be bought on a CPC, CPM or oCPC basis, according to TikTok. It reaches 700 million daily active users and features partnerships with developers including Gameloft, Playrix, ZeptoLab and Geisha Tokyo, according to TikTok.
AUG 14, 2019
The cost-per-click (CPC) rose dramatically around Prime Day, according to Jordan, but sellers still appear to come out ahead because the average cost-per-acquisition (CPA) actually went down 17% (vs. the average of the preceding 60 days), “which means the ads are more profitable,” he said. However, it wasn’t because of higher clickthrough rates, which were not enough to offset the increase in CPC.