JUL 13, 2020
This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.
FEB 8, 2021
eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.
NOV 24, 2020
These factors allowed the app to make headway with advertisers that participated in the ad boycott or that expressed concerns about content moderation issues on Facebook.
DEC 1, 2020
On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.
JUN 29, 2020
eMarketer principal analyst Debra Aho Williamson and junior analysts Blake Droesch and Nina Goetzen at Insider Intelligence discuss the recent conversation around a Facebook ad boycott. They then talk about why Zynn ditched its pay-to-watch feature, Snapchat's announcements and why WhatsApp's digital payments service in Brazil was suspended so quickly.
JUL 15, 2020
Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.
JUL 9, 2020
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the different Facebook boycott camps advertisers fall into, the potential damage to the social media giant and what happens next.
JUL 16, 2020
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.
JUL 8, 2020
JAN 15, 2021
MAR 9, 2021
The Facebook advertiser boycott in July 2020, organized by civil rights groups to protest against the company’s handling of hate speech and misinformation, saw big advertisers in Canada join in. All of Canada’s big five banks halted spending on the platform that month. Other Canadian brands that participated included lululemon athletica, MEC, and Arc’teryx.
AUG 6, 2020
eMarketer principal analysts Debra Aho Williamson and Nicole Perrin, senior analyst Jasmine Enberg, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Facebook's recent Q2 earnings and check in on what effects the advertiser boycott may have on the social networking giant. They then discuss the latest from the Twitter hack, why Microsoft may buy TikTok, and the impact of TikTok letting outsiders peek behind the curtain of its algorithm.
OCT 8, 2020
This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.
JUL 16, 2020
It should be noted that the recent surge of boycotts against social media platforms, particularly Facebook, may alter these estimates. A one-month boycott from several large advertisers would temporarily chip away at growth, but a more broad-based and sustained boycott could alter Facebook’s domestic revenues more significantly.
AUG 12, 2020
This forecast was created shortly before the announcement of a July advertiser boycott of Facebook, and we didn’t expect the boycott to have a material effect on Facebook’s 2020 revenues. Based on statements by Facebook executives during the Q2 2020 earnings call in late July, we haven’t changed our outlook on that. However, Facebook did outperform our display ad expectations for Q2—as did Google.
OCT 29, 2020
It seems likely that this public pressure will lead to more consumer and brand pressure of the type that Facebook faced during the “Stop Hate for Profit” boycott—and not necessarily just from the left. It will also lead to more pressure to reduce the importance of these platforms through antitrust enforcement rather than content-moderation laws. What to Expect in 2021.
FEB 24, 2021
The trend began in earnest during the summer 2020 ad boycott, when many advertisers pulled spending from social media to protest how the platforms handle hate speech and misinformation. “Brands are thinking a lot more about their presence on social platforms in general, especially Facebook,” said Amy Worley, chief connections officer at agency VMLY&R, speaking in October about the boycott.
JAN 7, 2021
Will there be another social media ad boycott? Brand safety will remain top of mind for social media advertisers, and we think at least one major marketer will let their money do the talking by cutting ad spending on some platforms (even as others, such as Unilever, return). But completely abandoning a platform like Facebook will be difficult, especially as the cookieless future draws near.
MAY 28, 2019
That original catalyst, when advertisers realized that their ads on YouTube were showing up next to harmful and offensive content, turning into a boycott of more than 250 advertisers across many outlets including Facebook and Twitter, may be long gone, but the issue persists.
MAY 1, 2019
According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.
MAR 18, 2020
In CivicScience’s February 2020 survey, for example, 61% of US adult Facebook users said they would use Facebook about the same amount over the next 10 months as they had prior. Admittedly, 33% of respondents said they expected to use Facebook less because 2020 is an election year.
MAR 26, 2020
“In the early days, we were all able to enjoy and exploit a level of arbitrage opportunities that existed on Facebook and Google that enabled us to grow our business in a relatively cost-effective way,” said Brian Berger, CEO of Mack Weldon, a D2C brand for men’s basics.