Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.

Facebook: $12.8 billion. In Meta’s Q1 2022 earnings call, CFO David Wehner estimated that the changes would result in a somewhat smaller revenue loss of around $10 billion for the company. Some advertisers likely accelerated their shift in spending from other social platforms (particularly Facebook) to TikTok due to the changes.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

More on this: The company, then known as Facebook, began its latest ecommerce push when it launched Facebook and Instagram Shops in May 2020. The feature enables retailers to post their catalogs directly on the social networks. They can choose to route customers to their websites or sell directly on the platform.

The ByteDance-owned platform shot past Instagram in 2019 and Facebook a year later, and its user time spent has not declined as pandemic trends level out. TikTok is capitalizing on its rapid ascent by diving into longer-form content, most recently with the introduction of 10-minute videos, as the app muscles further into YouTube’s space. More like this:. Report: US TikTok Advertising 2022.

In 2020, the platform shot past Facebook and Instagram, with users spending 38.6 minutes on TikTok, 4 minutes more than Facebook's 34.6 minutes, despite the social network seeing peek use. Time spent with Facebook is now decreasing, and TikTok is targeting YouTube. The ByteDance-owned app rolled out 3-minute videos last year, then 5-minute videos a few months later.

This year, they will spend an average of 49 minutes per day on the platform, 6 minutes more than second-place Facebook and far more than Instagram and Snapchat. These figures reflect adult users of each platform. But with 3.1 million TikTok users ages 12 to 17 in the UK, the gap between Facebook and TikTok is likely even larger.

Advertisers using Facebook and Instagram are in a stronger negotiating position than ever before. Meta is going to fight hard to keep its advertisers in the fold, but its CPMs are still much higher than its competitors’, according to Tinuiti’s Q1 Facebook Ads Benchmark Report.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

We put most of our campaigns on Instagram, Facebook, and Snapchat, and then target them accordingly.”. This year, we expect Snapchat will have 87.7 million US monthly users, compared with 122.4 million for Instagram and 179.1 million for Facebook. In terms of social commerce buyers, Facebook is in the lead, followed by Instagram and Pinterest. Allocate Adequate Time.

On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.