On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact of Facebook Pay expanding to online retailers, whether Instagram Reels could come to Facebook's homepage, and some new privacy features for kids on Instagram. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.

On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.

On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Note that we also made a backward-looking revision to our Facebook estimates due to a change in how we modeled Facebook’s revenues across geographies. Facebook may have gotten a 1.5-percentage-point boost in growth last year due to accelerated digital transformation, but that hardly compares with what Amazon experienced.

However, our forecasts do not encompass the growing amount of live sports content delivered through digital-first providers such as Amazon Prime Video, Facebook, YouTube, and Twitter. It’s also important to note that, without sports programming, it’s likely the losses in the pay TV segment would be steeper.

Facebook users will spend the second most minutes, followed by users of Twitter, Snapchat, and Instagram on their respective platforms. All of the social networks experienced a significant bump during the pandemic, but none as much as TikTok, which not only added users but also gained an average of 12 minutes per user.

On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

They named Instagram, Facebook, and Twitter as platforms they are emphasizing. But some noted that conversions tend to be less consistent on social, likely as a result of reluctant, random, or impulsive purchasing behaviors using integrated ecommerce features. Nevertheless, social is an important channel amid the rise of social commerce.

While 75% said they believed that Facebook would drive increased ad spending across platforms through Facebook Shops, only 13% said they planned to participate (with another 58% indicating they were unsure). Given Facebook Shops’ focus on SMBs, this initial reticence makes sense.

For instance, if you click on an article in the Facebook app, you’ll likely see the article in a browser rather than Facebook’s native Instant Articles format. Even beyond webview, mobile browsers will remain important for certain activities, such as shopping. There are also signs that progressive web apps, which replicate a native experience within a browser, are gaining traction.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Even though it’s the third-most popular platform for shopping among US digital buyers behind Facebook and Instagram, only 4% of respondents to an April 2021 Bizrate Insights survey said they bought something from Pinterest in the past month.

Facebook has a first-party login, which it uses to track on-Facebook activity. It also uses the IDFA to understand what users are doing in other apps, and to connect that activity to Facebook ads (including ads on Facebook properties as well as in other apps).

There are a few reasons TikTok is likely to follow Douyin over Facebook or Instagram. One, TikTok is a younger platform with fewer ad products than Facebook or Instagram—ecommerce could become its niche, rather than just one facet of a larger, more bloated app. Douyin has also paved the way with its $72.44 billion GMV, proving that short-video social commerce can be a successful model.

On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.