Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

We combed through The Markup report about 33 US hospital websites sending patient info to Facebook and unpack why they could face HIPAA violations.

Internet Advertising Bureau UK (IAB UK). Lotame. Partnerize. Rakuten Advertising.

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.

Note that most OTT and SVOD ads are viewed on CTV, but some are also viewed on mobile devices. Social Media. More insurers will follow insurtechs’ lead and invest heavily in social media ads. Insurtechs like Root and Lemonade commit the bulk of their digital ad budgets to Facebook, while most incumbents focus on desktop display, per February 2020 Pathmatics data.

Advertisers using Facebook and Instagram are in a stronger negotiating position than ever before. Meta is going to fight hard to keep its advertisers in the fold, but its CPMs are still much higher than its competitors’, according to Tinuiti’s Q1 Facebook Ads Benchmark Report.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

However, its total buyer base is partially limited by its less developed commerce ecosystem—especially when compared with Facebook and Instagram.

TikTok has been eating into Meta’s advertising business as well. Facebook will lose users in the US for the first time. The company’s rapid pivot to the metaverse—not to mention its recent job freezes in that area—have reportedly unsettled some of the rank and file. Ad problems: Olivan has some major challenges to address as he inherits the COO mantle.