Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

Internet Advertising Bureau UK (IAB UK). Lotame. Partnerize. Rakuten Advertising.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.

TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.

Facebook and Instagram. Facebook’s AR portfolio is still rather lackluster. Facebook has allowed advertisers to develop AR ads since 2019 through the Spark AR hub, but the process remains clunky. Advertisers first must create an AR experience, upload it to the platform, and then create a video ad with the AR content in Ads Manager. Instagram shows more promise for AR in shopping.

Facebook Dominates Ads, Despite Continuing Scrutiny. Facebook will face its toughest challenges ever, but the gravitational pull of the second-largest digital ad platform will be too hard for most advertisers to resist. Facebook will feel only mild negative effects from Apple’s iOS changes.

Instagram buyers were also much less likely to agree that they saw annoying ads on Instagram than Facebook buyers were to agree about Facebook. These relatively better attitudes likely helped Instagram buyers to feel greater confidence in purchasing compared with Facebook buyers. Among Instagram buyers, 56% agreed or strongly agreed, compared with 45% of Facebook buyers.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Despite Amazon’s incredible 2021 and the fact that Facebook weathered the pandemic better than Google last year, Google will still expand its lead on its two most prominent competitors. By the end of the year, the ad revenue gap between Google and Facebook will be wider than at any time since 2016. A Huge Cohort of Digital Ad Minnows Are Growing Like Gangbusters.

By 2023, marketers will spend more than $52 billion on ads across websites or apps that are mainly ecommerce focused. The biggest player in this market is Amazon, whose US advertising business is growing faster than those of the other two members of the triopoly: Google and Facebook.

Soon digital ad buyers will no longer be wed to buying ads from the two largest digital ad sellers in the world—the duopoly of Google and Meta (formerly Facebook). Retail media networks offer a powerful alternative to the advertising ecosystems of these two giants since they allow brand advertisers to reach consumers while they are in a buying mindset. Predictions.

Key developments to watch in 2022 include the evolution of in-store retail technology; hotter competition in the paid-for video marketplace; the revival of digital out-of-home ads; and ongoing issues with digital privacy and security.

US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.

Subscriptions have been available to Facebook creators since 2020. How it works: Creators decide how much they want to charge, while subscribers get three main benefits:. Access to exclusive Lives. The ability to access and share exclusive Stories, and to use interactive story stickers. Subscriber badges that enable creators to hone in on these users’ messages and comments.

Like Facebook and Instagram before it, the app is steadily building its user base in Asia-Pacific. This year, nearly 3 out of 10 Snapchat users will be in Asia-Pacific. Two years ago, just 17.9% were. A larger share of users now comes from this region than from North America or Western Europe, and the growth trend will continue, with an additional 24.5 million new users this year, up 22.8%.

We look at 2021’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Facebook meta-morph into a VR-focused platform, Clubhouse rise and fall, Amazon convert 60 million smart speakers into a giant Wi-Fi network, and more.