SEP 30, 2020
“While demand will be strong, the event will be more difficult to plan for than in previous years,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence and author of our recent report “Amazon Prime Day 2020.”. “Since Prime Day’s 2015 debut, Amazon has expanded the scale and spectacle of the event in a mostly predictable fashion,” he said.
JAN 24, 2019
Another May 2018 poll, by the Gesellschaft für integrierte Kommunikationsforschung (GIK), produced an even more decisive vote for TV: 97% of internet users in Germany interested in the World Cup were planning to watch the event on TV. In June 2018, DCMN came to very similar conclusions. Opportunities for Marketers.
NOV 11, 2020
Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.