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    Publication Date: 7/10/2018
    Geographies: France; Germany; United Kingdom
    Demographics: Affluent; Millennials
    Context: The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
    Publication Date: 8/27/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: Europe
    Context: Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.
    Publication Date: 4/26/2018
    Topics: Digital Ad Spending; Digital Media Buying
    Geographies: Switzerland
    Context: Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
    Publication Date: 1/18/2018
    Topics: Internet of Things (IoT); Digital Shoppers & Buyers
    Geographies: Western Europe
    Context: Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
    Publication Date: 8/24/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: BlaBlaCar is getting some help when it comes to staying top of mind among long-distance travelers in Europe, with users now able to book rides through Google Maps.
    Publication Date: 7/20/2017
    Topics: Loyalty Programs; Ecommerce Sales
    Geographies: Europe
    Industries: Apparel & Accessories
    Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
    Publication Date: 6/30/2017
    Geographies: Sweden; United Kingdom
    Industries: Digital Health
    Context: Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
    Publication Date: 11/7/2017
    Topics: Mobile Apps
    Geographies: Europe
    Context: Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern.
    Publication Date: 10/3/2017
    Geographies: United Kingdom
    Industries: Digital Banking
    Context: Revised EU banking regulations scheduled for early 2018 will open Europe to a wider range of nonbank financial services providers. But a study of UK consumers found them reluctant to share banking information with third-party financial services providers.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 5/11/2017
    Topics: Internet of Things (IoT)
    Geographies: Europe
    Context: A trio of industry groups is calling on the European Commission to carefully consider changes to the EU’s electronic communications regulations over concerns they might hamper the development of the region’s internet of things (IoT) sector.
    Publication Date: 9/28/2017
    Geographies: Europe
    Industries: Travel
    Context: Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.
    Publication Date: 8/29/2017
    Topics: Programmatic Ad Spending
    Geographies: Europe
    Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
    Publication Date: 9/14/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: United Kingdom
    Context: Connected TV ad spending is expected to at least double in each of Europe’s five largest economies by 2020, with France and Italy seeing the most robust gains in investment vs. 2016, according to a study commissioned by video ad serving platform SpotX.
    Publication Date: 5/26/2017
    Topics: Cross-Border Ecommerce
    Geographies: Europe
    Context: The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations.
    Publication Date: 5/19/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Europe
    Context: EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 3/15/2017
    Topics: Cross-Border Ecommerce
    Geographies: Western Europe
    Context: Almost every country in Europe—whether in the EU or not—has different opportunities and challenges associated with cross-border ecommerce.
    Publication Date: 3/23/2017
    Topics: Video Games
    Geographies: Western Europe
    Industries: Sports
    Context: The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: Western Europe
    Industries: Digital Travel
    Context: Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
    Publication Date: 8/22/2017
    Topics: Mobile Games
    Geographies: Russia
    Context: In an effort to boost its mobile gaming fortunes in Russia and elsewhere in Eastern Europe, Russian social network VK has taken a page from Facebook and rolled out an in-app gaming option, Direct Games.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 8/15/2017
    Topics: Mobile Apps
    Geographies: Europe; United States
    Context: US smartphone users are less likely than their counterparts in Europe to use communication apps. WhatsApp may provide an example of why that’s the case.