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    Publication Date: 11/7/2017
    Topics: Mobile Apps
    Geographies: Europe
    Context: Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern.
    Publication Date: 8/29/2017
    Topics: Programmatic Ad Spending
    Geographies: Europe
    Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
    Publication Date: 8/24/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: BlaBlaCar is getting some help when it comes to staying top of mind among long-distance travelers in Europe, with users now able to book rides through Google Maps.
    Publication Date: 8/16/2017
    Topics: Social Commerce; Ecommerce Sales
    Geographies: Europe
    Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.
    Publication Date: 7/20/2017
    Topics: Loyalty Programs; Ecommerce Sales
    Geographies: Europe
    Industries: Apparel & Accessories
    Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
    Publication Date: 6/2/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: While ride-hailing apps fight local regulators to stay in business in Europe, other mobility services are taking a more collaborative approach to improve transportation options.
    Publication Date: 5/26/2017
    Geographies: Europe
    Industries: Sports
    Context: When esports fans in Europe log in to watch this weekend’s World of Tanks Grand Finals in Moscow, they’ll be part of a fast-growing niche market expected to be worth nearly $350 million by next year.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: Europe
    Context: Digital ad spending in Europe swelled by 12.2% in 2016 to nearly €41.8 billion, according to IAB Europe and IHS Markit, with spending gains seen in all 27 countries tracked.
    Publication Date: 5/11/2017
    Topics: Internet of Things (IoT)
    Geographies: Europe
    Context: A trio of industry groups is calling on the European Commission to carefully consider changes to the EU’s electronic communications regulations over concerns they might hamper the development of the region’s internet of things (IoT) sector.
    Publication Date: 2/3/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: Europe; France; United Kingdom
    Context: Messaging apps are popular in Western Europe, and Facebook dominates the space in leading countries like the UK and France with its Messenger and WhatsApp services. But user privacy concerns have caught the attention of EU regulators, and upcoming changes to the European Commission’s ePrivacy Directive are set to rein in those platforms’ data-gathering—and possibly their monetization efforts.
    Publication Date: 7/28/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: Europe
    Context: Affluent young adults in Europe spend about 40 minutes using social media each day. That’s far more time than their older counterparts, but represents only a quarter of all their online time.
    Publication Date: 5/18/2016
    Topics: Performance Benchmarks; Content Marketing
    Geographies: Europe
    Context: Three-quarters of marketers in Europe use the number of visits to their websites as a measuring stick for content effectiveness, more than any other metric. Only half measure success in terms of sales.
    Publication Date: 2/17/2016
    Topics: Paid Search; Search Ad Spending
    Geographies: Europe
    Context: Google remains the most popular and ubiquitous search engine when it comes to paid search advertising in Europe. From Q4 2014 to Q4 2015, Google’s share of paid search ad spending rose somewhat, while Bing/Yahoo held steady.
    Publication Date: 12/9/2015
    Topics: Mcommerce; Smartphones; Tablets
    Geographies: Europe
    Context: In Europe, more mobile commerce traffic is coming from smartphone devices than tablets, according to October 2015 research. The Netherlands is an exception.
    Publication Date: 1/18/2018
    Topics: Internet of Things (IoT); Digital Shoppers & Buyers
    Geographies: Western Europe
    Context: Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
    Publication Date: 9/1/2017
    Topics: Radio
    Geographies: Western Europe
    Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: Western Europe
    Industries: Digital Travel
    Context: Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
    Publication Date: 7/19/2017
    Topics: Digital Privacy & Security
    Geographies: United Kingdom
    Context: Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.
    Publication Date: 6/30/2017
    Geographies: Sweden; United Kingdom
    Industries: Digital Health
    Context: Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
    Publication Date: 6/26/2017
    Topics: Time Spent with Media
    Geographies: Western Europe
    Context: eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time.
    Publication Date: 5/17/2017
    Topics: Marketing Measurement Surveys
    Geographies: United Kingdom
    Context: The idea that brands and their agencies would work together to set a digital campaign’s key performance indicators (KPIs) would seem a given. But beyond that, philosophies get harder to reconcile. A recent survey of senior brand marketing and agency professionals in France, Germany and the UK found little consensus about what campaign KPIs should be.
    Publication Date: 4/10/2017
    Topics: Mobile Payments
    Geographies: Western Europe
    Context: Many consumers in Western Europe still hesitate to use mobile payment technology. But that behavior is changing, according to a recent forecast.
    Publication Date: 3/28/2017
    Topics: Retail Sales
    Geographies: Western Europe
    Industries: Consumer Products (CPG)
    Context: The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016.
    Publication Date: 3/23/2017
    Topics: Video Games
    Geographies: Western Europe
    Industries: Sports
    Context: The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note.
    Publication Date: 3/17/2017
    Topics: Computers; Tablets
    Geographies: Western Europe
    Context: More than 23 million slate tablets were shipped in Western Europe last year, but that number will decline each succeeding year, while shipments of ultraslim notebooks and detachable tablets will rise.