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    Publication Date: 7/10/2018
    Geographies: France; Germany; United Kingdom
    Demographics: Affluent; Millennials
    Context: The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
    Publication Date: 8/27/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: Europe
    Context: Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.
    Publication Date: 4/26/2018
    Topics: Digital Ad Spending; Digital Media Buying
    Geographies: Switzerland
    Context: Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
    Publication Date: 1/18/2018
    Topics: Internet of Things (IoT); Digital Shoppers & Buyers
    Geographies: Western Europe
    Context: Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
    Publication Date: 8/24/2017
    Topics: Sharing Economy
    Geographies: Europe
    Context: BlaBlaCar is getting some help when it comes to staying top of mind among long-distance travelers in Europe, with users now able to book rides through Google Maps.
    Publication Date: 7/20/2017
    Topics: Loyalty Programs; Ecommerce Sales
    Geographies: Europe
    Industries: Apparel & Accessories
    Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
    Publication Date: 6/30/2017
    Geographies: Sweden; United Kingdom
    Industries: Digital Health
    Context: Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
    Publication Date: 11/7/2017
    Topics: Mobile Apps
    Geographies: Europe
    Context: Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern.
    Publication Date: 10/3/2017
    Geographies: United Kingdom
    Industries: Digital Banking
    Context: Revised EU banking regulations scheduled for early 2018 will open Europe to a wider range of nonbank financial services providers. But a study of UK consumers found them reluctant to share banking information with third-party financial services providers.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.