Publication Date: 7/10/2018
Geographies: France; Germany; United Kingdom
Demographics: Affluent; Millennials
Context: The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
Publication Date: 8/27/2018
Topics: Marketing Technology; Digital Privacy & Security
Context: Since the GDPR became enforceable, the number of third-party cookies found on news websites in Europe declined by 22%, according to Reuters Institute.
Publication Date: 4/26/2018
Topics: Digital Ad Spending; Digital Media Buying
Context: Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
Publication Date: 1/18/2018
Topics: Internet of Things (IoT); Digital Shoppers & Buyers
Geographies: Western Europe
Context: Anyone involved with digital marketing faces big challenges in 2018, as several major developments loom. New EU rules will restrict data gathering and handling, while ecommerce harmonization will impose new standards for retail and delivery across the region.
Publication Date: 8/24/2017
Topics: Sharing Economy
Context: BlaBlaCar is getting some help when it comes to staying top of mind among long-distance travelers in Europe, with users now able to book rides through Google Maps.
Publication Date: 7/20/2017
Topics: Loyalty Programs; Ecommerce Sales
Industries: Apparel & Accessories
Context: Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.
Publication Date: 6/30/2017
Geographies: Sweden; United Kingdom
Industries: Digital Health
Context: Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
Publication Date: 11/7/2017
Topics: Mobile Apps
Context: Ad fraud’s not going away anytime soon. And a July 2017 survey of app marketers in Europe by InMobi found that invalid traffic from bots and scripts remains their top concern.
Publication Date: 10/3/2017
Geographies: United Kingdom
Industries: Digital Banking
Context: Revised EU banking regulations scheduled for early 2018 will open Europe to a wider range of nonbank financial services providers. But a study of UK consumers found them reluctant to share banking information with third-party financial services providers.
Publication Date: 9/27/2017
Topics: Mobile Ad Spending
Geographies: Denmark; Finland; Norway; Sweden
Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.