OCT 2, 2020
In Spain, streaming platforms are increasingly vying for projects, talent, and viewers. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in the Spring of 2019. However, as a result of this competition, HBO Spain has doubled down on producing series in Spain in 2019, increasing investment from Amazon Studios, as well as continued investment from Viacom, ATRESMEDIA, and telecom behemoths like Orange & Movistar.
SEP 25, 2020
eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.
JUL 1, 2020
Not only will digital be the sole medium to record higher ad spending in major European markets in 2020—it will also rebound more rapidly than other media next year, according to IAB Europe. The organization has forecast increasing ad spend in all European markets in 2021, but that growth “is not enough to recoup all the losses,” said Dr. Daniel Knapp, chief economist at IAB Europe.