Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?

Beauty, Estée Lauder, Guerlain, MAC Cosmetics, and NARS are among the major brands that have issued NFTs so far, typically with a charitable component incorporated. Beauty brands are also dipping their toes into digital spaces to prepare for a potential metaverse future, with Charlotte Tilbury and Lancôme among those creating immersive and social virtual pop-up stores.

The company works with 1000+ brands, including Samsung, Santander, Ikea, and Estée Lauder to accelerate digital growth. The company, whose CEO is entrepreneur Hande Cilingir, also became one of the few female-led software as a service (SaaS) unicorns in the world with this financial milestone.

The recent Metaverse Fashion Week (MVFW) on the browser-based virtual platform Decentraland is a case in point: It drew more than 60 brands—from household names like Estée Lauder, Forever 21, and Tommy Hilfiger to metaverse-native fashion labels DressX and Auroboros.

Uber has linked with personal care and beauty retailers The Body Shop and Estée Lauder. And retailers like Bed, Bath & Beyond have struck partnerships with several delivery platforms, including Instacart, Shipt, Uber, and DoorDash. All these partnerships are centered around same-day delivery, allowing players to compete with the gold standard of shipping—Amazon—more effectively.

Uber can deliver flowers and Estée Lauder cosmetics, while DoorDash's DashMart sells its own stock of convenience store items, including food and beverage products, pet food, and over-the-counter medicine. By offering a suite of different products through a single platform, these companies are becoming retail super apps on their own accord. Latin America.

Ulta Beauty and Estée Lauder have both deployed tools to allow consumers to virtually apply foundation, makeup, and other products. Ulta Beauty’s GlamLab had over 19 million virtual shade try-ons during the pandemic up to June 2020, according to the company’s chief digital officer Prama Bhatt.

Ulta Beauty and Estée Lauder have both deployed tools to allow consumers to virtually apply foundation, makeup, and other products. Ulta Beauty’s GlamLab had over 19 million virtual shade try-ons during the pandemic up to June 2020, according to the company’s chief digital officer Prama Bhatt.

The Estée Lauder Companies actively promotes that 55% of its executives at the vice president level and above are women. Apple, long a promoter of LGBT equality, has pledged to hire a more diverse workforce with nearly half its employees coming from underrepresented groups.

This year, the company acquired alcohol delivery service Drizly, inked a fulfillment partnership with convenience delivery startup Gopuff, and struck a deal with Estée Lauder to deliver beauty products. Uber and DoorDash also partnered with Walgreens to provide 2-hour delivery of retail products.

Estée Lauder, for example, reported that social commerce sales via its miniprogram more than doubled during this year’s 618, including a 600% jump in sales catalyzed by livestream. Similarly, sales made through Sephora’s miniprogram rose more than 60% year over year, surpassing RMB 100 million ($14 million).

January 2020: Launched Try on for lipstick, allowing users to test products from Estée Lauder, Sephora, Neutrogena, L'Oréal and others. Pinterest users test an average of six lipstick shades while using the feature, said Cindy Zhang, technical lead for Try on at Pinterest. “Trying products on virtually helps Pinners evaluate them before making the decision to purchase," Zhang said.