DEC 15, 2021
Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.
DEC 30, 2021
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.
OCT 14, 2021
AUG 20, 2021
NOV 8, 2021
SEP 24, 2021
On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.
OCT 13, 2021
JAN 1, 2021
NOV 4, 2021
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
AUG 13, 2021
OCT 7, 2021
Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.
SEP 23, 2021
Twitch’s deal with the National Music Publishers’ Association must be the first of many: The platform will need to ink deals that actually let streamers use copyrighted music in order to fend off competitors and support its growing music community.
OCT 1, 2020
JUN 7, 2021
On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
SEP 9, 2021
This Amazon business unit helped give rise to esports and will increasingly benefit from the growing popularity of game streams and the influencers who create them.
OCT 12, 2021
More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.
NOV 17, 2021
Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.
NOV 18, 2021
Connected TV ad spending continues to expand substantially.
NOV 19, 2021
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
JUL 27, 2020
Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.
OCT 25, 2021
Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
JUN 8, 2021
Further, Amazon’s livestreaming subsidiary Twitch has cut deals with the NBA’s G League, Major League Soccer’s eMLS esports unit, the NWHL women’s hockey league, and Formula 1’s Mexico Grand Prix. Amazon also simulcasts some of its Prime Video programs on Twitch, mostly to tap into the latter’s “younger and more international” audience, per Donoghue. Facebook.
OCT 15, 2021
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
MAR 17, 2021
Our number excludes viewers who watch esports tournaments live or on traditional television. Esports Viewership. We expect there will be 26.6 million monthly esports viewers in 2021, up 11.4% from 2020. Esports is a subset of GVC content and is defined as organized gaming competitions among professional players and teams.
MAR 18, 2021
To showcase the possibilities for high-performance cloud gaming and esports, Philippines-based wireless provider Smart Communications launched the country’s first 5G-enabled esports hub last year.