The UK-based personal finance management (PFM) app added two funds, Balanced Ethical and Growth Ethical, which group companies committed to ethical, social and governance (ESG) criteria, per Finextra. Plum already offers 10 funds, including Tech Giants, Best of British, and ESG-focused Clean and Green.

ESG options will be vital to win over millennial customers, as younger demographics in particular are keen on conscious investing. The need to provide such offerings at an affordable rate will increase in the future, as ESG assets are projected to exceed $53 trillion globally by 2025, marking a third of all assets.