AUG 26, 2021
The smartphone giant acquired AV startup Deepmotion for $77.4 million. Xiaomi could use its consumer electronic experience to create compelling entertainment-focused vehicles, but it will have to overcome manufacturing challenges and potential regulatory scrutiny.
JUL 26, 2021
Spending on travel and entertainment and goods and services saw strong growth driven by Amex’s rewards revamp—and the issuer can keep riding this wave by gearing rewards and solutions to younger consumers.
MAR 18, 2021
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
JUL 23, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, sales operations. They shared how publishers can continue to grow and attract new viewers and advertisers—plus take on an increasingly crowded market, by strategically leveraging first-party data.
MAR 16, 2021
JUL 13, 2021
For the first time, we have published our TikTok user forecast for Mexico, one of the hardest-hit countries by the pandemic. As people there stayed home more in 2020, many turned to the internet for entertainment, and the number of monthly TikTok users surged 222.5% year over year, according to our estimates.
JUN 14, 2021
On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
JUN 7, 2021
The event will feature experiences and perks across a variety of categories, which should help Amex increase customer engagement and expedite travel & entertainment volume recovery as the US reopens.
DEC 9, 2020
In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.
MAY 3, 2021
Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.
APR 21, 2021
Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
APR 13, 2021
On today's episode, we discuss some digital audio developments from Spotify and iHeartMedia, how podcast advertising can add value, in-car audio entertainment, and what the first flavor of advertising on social audio platforms will look like. We then talk about what to expect from this years' Interactive Advertising Bureau (IAB) Podcast Upfronts, how people are approaching podcast moderation, and the market for podcasts created for children. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
MAR 25, 2021
Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.
AUG 26, 2020
Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.
APR 16, 2021
APR 16, 2021
MAR 15, 2021
Social entertainment is here to stay. With the dramatic rise of TikTok, along with the growing number of traditional social platforms and standalone apps in this space, we are convinced that short, user-generated videos will be a lasting part of the social media landscape, particularly for organic and influencer marketing, paid advertising, and social commerce.
JUL 1, 2020
MAR 17, 2021
JUN 4, 2020
The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.
MAR 3, 2021
SEP 9, 2021
According to new data from Variety Intelligence Platform’s “The Demographic Divide” report, network TV viewership is still within the purview of older generations, but time spent with entertainment overall goes up among younger cohorts. According to survey findings, viewers ages 60 and up said they spend 29% of their time with entertainment watching network TV.
JUL 28, 2021
Looking ahead: We predict entertainment, retail, and CPG will continue to see higher digital ad spending growth than other US industries in 2022, though growth will be in the 10% to 20% range rather than 30% to 40%. Insider Intelligence subscribers can read more about this and other predictions in our Digital Ad Spending forecast.
AUG 13, 2021
Looking ahead: We expect sustained growth in 2021, although the category will fall behind consumer packaged goods (CPG), retail, and entertainment. Though digital ad spending in the computing products and consumer electronics sector will begin slowing this year, it will maintain double-digit growth for at least the next few years, with a 13.3% rise in 2023.
APR 15, 2021
They’ll also establish a foothold among nongaming audiences for entertainment, fitness, travel, learning, shopping, and business collaboration. Meanwhile, commercial enterprises will continue to roll out applications for training, design, meetings and conferences, and customer service.