In Q2, TikTok’s engagement rate for megainfluencer content was 11.83% compared with 0.35% on Instagram, per a recent CreatorIQ study. CreatorIQ defines megainfluencers as accounts with 1 million or more followers. What this means: Facebook announced plans for a version of Instagram targeted at kids 13 and younger, but that may become more difficult due to The Journal's story.

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

We see higher engagement rates around those promotions, even though they go out to a much smaller subset. Sometimes we get potentially 80% of the revenues on the promo off 20% of the audience, because we’re sending it to the right group. We score every customer in our file every single day based on different scoring methodologies.

But putting virtual physical therapy into the hands of healthcare providers removes the risk of leaving it up to patients to use their digital therapy consistently enough to see any benefit—which can lead to higher rates of engagement, and ultimately improved health outcomes.

And it appears its approach is paying off: It reported a 20% reduction in costly inpatient hospital stays and boasts a 70% member engagement rate compared with average health plan engagement rates (5-7%). Investors are also betting on startups using tech to help healthcare entities tackle SDOH:.

Today’s smartphone users can choose from millions of mobile applications. But with so many apps available, user acquisition can be challenging for app developers, and analytics-based engagement and retention strategies are critical.

This growth is all the more impressive considering it’s typical to see engagement drop during a period of greater adoption of a new marketing channel. Investing in email marketing. Email marketing was one of the success stories of 2020 as open rates and engagement saw an uptick. We forecast that in 2021 80.0% of the US population will be email users. Leveraging offline data.

That said, the company has found that its most loyal customers engage with SMS at a higher rate, according to Zack Abbell, the company’s vice president of digital and commerce. In fact, the SMS engagement rate is high enough to give Tula Skincare confidence that SMS will serve as a strong relationship management channel and an efficient revenue driver. SMS does have a handful of advantages over email.