And it appears its approach is paying off: It reported a 20% reduction in costly inpatient hospital stays and boasts a 70% member engagement rate compared with average health plan engagement rates (5-7%). Investors are also betting on startups using tech to help healthcare entities tackle SDOH:.

eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

Data from influencer marketing agency Tagger suggests that influencer engagement in the US reached its pandemic peak in May, but that even in June, rates were either up or the same as they were in March when the pandemic began.

But a large base of young, digitally proficient consumers gives neobanks a major opportunity to build engagement. With a consumer fintech adoption rate of 72%, challengers like Nubank are primed for success as they look to bring consumers long overlooked by incumbents into the banking ecosystem through digitization.

That said, the company has found that its most loyal customers engage with SMS at a higher rate, according to Zack Abbell, the company’s vice president of digital and commerce. In fact, the SMS engagement rate is high enough to give Tula Skincare confidence that SMS will serve as a strong relationship management channel and an efficient revenue driver. SMS does have a handful of advantages over email.

According to a December 2019 study of PR and marketing professionals worldwide by Talkwalker, a social analytics firm, and YouGov, 45% used engagement rate and 44% used potential reach to prove the ROI of an influencer partnership. Influencers also still strongly prefer reach.

Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.