SEP 24, 2019
eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.
APR 12, 2021
But a large base of young, digitally proficient consumers gives neobanks a major opportunity to build engagement. With a consumer fintech adoption rate of 72%, challengers like Nubank are primed for success as they look to bring consumers long overlooked by incumbents into the banking ecosystem through digitization.
FEB 11, 2021
That said, the company has found that its most loyal customers engage with SMS at a higher rate, according to Zack Abbell, the company’s vice president of digital and commerce. In fact, the SMS engagement rate is high enough to give Tula Skincare confidence that SMS will serve as a strong relationship management channel and an efficient revenue driver. SMS does have a handful of advantages over email.