Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.
Petco and Blue Hour Studios reported:. 1.9 times return on ad spend. 14% engagementrate on live video. 484,000 video views of at least 3 seconds. 62% of purchases made online. But keep in mind that creator content isn’t always the right choice for paid campaigns.
Traditional ads on radio, TV, and elsewhere are seeing increased engagement, per the Harvard Business Review, perhaps because advertising is historically baked into those mediums compared with many digital channels, which consumers see as intrusive. Peacock’s role: Peacock has been a weak spot for NBCU since its launch.
In Q2, TikTok’s engagementrate for megainfluencer content was 11.83% compared with 0.35% on Instagram, per a recent CreatorIQ study. CreatorIQ defines megainfluencers as accounts with 1 million or more followers. What this means: Facebook announced plans for a version of Instagram targeted at kids 13 and younger, but that may become more difficult due to The Journal's story.
This growth is all the more impressive considering it’s typical to see engagement drop during a period of greater adoption of a new marketing channel. Investing in email marketing. Email marketing was one of the success stories of 2020 as open rates and engagement saw an uptick. We forecast that in 2021 80.0% of the US population will be email users. Leveraging offline data.