Geography

Europe (1)
North America (12)
Worldwide (3)

Record Type

Publication Date

Topic

Industry

Demographics

15 Results
Type:
Article
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 5/17/2016
    Topics: Ad Blocking
    Geographies: United States
    Context: In this new podcast from eMarketer, analysts Bryan Yeager and Marcus Johnson sit down for a freewheeling discussion of key marketing and media trends. This week’s topics include dads and the sharing economy.
    Publication Date: 4/18/2018
    Topics: Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
    Publication Date: 3/23/2018
    Topics: Cost per Thousand (CPM)
    Geographies: United States
    Context: In a new study based on an analysis of nearly two dozen platforms' ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months.
    Publication Date: 3/21/2018
    Topics: Social Media Usage
    Geographies: Worldwide
    Context: Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.
    Publication Date: 3/19/2018
    Geographies: United States
    Context: In the latest episode of our "Behind the Numbers" podcast, we surprise each other with three digital properties with offbeat, surprising business models. How do these companies make money and what can marketers learn from these unusual brands?
    Publication Date: 2/27/2018
    Topics: Digital Privacy & Security
    Geographies: Europe; United States; United Kingdom
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, the topic is the GDPR. A trio of eMarketer analysts take a multinational approach to the impending regulations: Where are marketers better prepared? And who's falling behind?
    Publication Date: 2/26/2018
    Topics: Influencer Marketing
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously enough?
    Publication Date: 2/19/2018
    Geographies: United States
    Industries: Digital Health
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.
    Publication Date: 11/7/2017
    Topics: Second Screening
    Geographies: United States
    Context: US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else, according to eMarketer’s latest forecast.
    Publication Date: 3/1/2017
    Geographies: United States
    Demographics: Generation X
    Context: Forget the notion that Gen X is a small market—it isn’t. And the fact that they are less eager than younger people to jump on the latest new digital trend makes them easier for marketers to find.
    Publication Date: 2/23/2017
    Topics: B2B Social Media
    Geographies: United States
    Context: In a new report, eMarketer lays out the state of B2B marketers’ use of social platforms and the gap between their goals and their expertise.
    Publication Date: 2/20/2017
    Topics: Internet Users; Mobile Users
    Geographies: United States
    Context: Roughly 84% of the US population is expected to go online regularly this year. Mobile will continue to be the primary device used for internet access.
    Publication Date: 8/16/2016
    Topics: Digital Advertising; Ad Blocking
    Geographies: United States
    Context: US digital advertising professionals within the publishing industry have been most concerned with viewability, attribution and measurement this year. According to research, more than two-thirds were extremely or very worried about these areas, among others such as increased mobile consumption and ad blocking.
    Publication Date: 3/7/2018
    Geographies: Worldwide
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher talks with John Nardone, CEO of Flashtalking, about how ad tech firms are readying themselves for the EU’s General Data Protection Regulation, and shares common misconceptions and frustrations that come with this transition.
    Publication Date: 3/6/2018
    Topics: Video-on-Demand (VOD); TV
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna discusses the winners and losers from the Academy Awards telecast, including TV ratings, ad rates and streaming video.