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| JAN 26, 2022
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| JAN 26, 2022
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| JAN 26, 2022
Article
| APR 18, 2022
In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.
Article
| JAN 21, 2020
Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.
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| MAR 14, 2020
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| MAR 8, 2021
However, without knowing more about survey participants, this data may paint a rosier picture of actual authentication rates among web publishers as a representative whole. Authentication rates will vary by publisher depending on their relationships with users.
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| APR 7, 2022
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| APR 7, 2022
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| APR 7, 2022
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| MAY 14, 2020
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| JAN 3, 2020
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| APR 22, 2020
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| MAY 14, 2020
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| JAN 3, 2020
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| FEB 14, 2022
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| OCT 26, 2021
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| NOV 11, 2020
Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.
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| JAN 20, 2022
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| APR 9, 2021
Email newsletters. Publishers integrate commerce content into general newsletters, and some even produce dedicated commerce newsletters to reach higher-intent shoppers.
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| DEC 1, 2021
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| SEP 1, 2021
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| SEP 3, 2021
Performance Metrics
| JUN 3, 2020
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| AUG 17, 2021
The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.